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SOJO launches Pledge to Repair initiative for UK fashion industry


Clothing alterations and repairs platform SOJO launches Pledge To Repair at the Institute of Positive Fashion (IPF) Forum today, an initiative calling on the UK fashion industry to get behind Care & Repair in a bid to reduce textile waste and increase circularity.

SOJO Pledge to repair

Pledge To Repair aims to galvanise brands, fashion professionals and citizens to promote and commit to extending the life cycle of the clothes we own and produce through repair and long-term care. The Pledge will work to spotlight the brands already doing the work to extend the life of their garments through repair and form a collaborative coalition of those committed to garment longevity.

SOJO is the B-Corp certified London-based fashion-tech platform, founded by Josephine Philips, re-inventing the clothing repair and tailoring industry. SOJO delivers emissions-free door-to-door repair and alterations services to customers via their London-based tailoring studio, while providing an integrated and scalable solution for ecommerce fashion brands to help reduce returns and increase circularity within their businesses.

It launched its first B2B partnership with GANNI in 2021 and now partners with fashion brands and retailers including Nanushka, Mother of Pearl, Rejina Pyo, Ahluwalia and Peachy Den offering UK wide repair and alteration services to their customers. In 2024, SOJO opened its first permanent concession in Selfridges’ flagship store on London’s Oxford Street.