At the June 2025 edition of Pitti Uomo, UK menswear brands are showcasing collections which confidently blend timeless craftsmanship, thoughtful evolution and quiet innovation. Across footwear, accessories and travel goods, UK brands are responding to what men are looking for now: comfort that lasts, versatile pieces that work across various settings, and designs with meaning behind them. From long-established brands to newer design-led labels, here's what's new and notable this season.CheaneyGrounded in heritage and made in Northamptonshire,Cheaneypresents a refined SS26 footwear collection that marries traditional techniques with contemporary function. New collections such as Summer Breeze, Away Days, and Weekenders focus on all-day wearability, incorporating cushioned socks, colourful suedes and a new contoured last. The introduction of the Buffalo Collection, with full grain buffalo leather throughout, continues their pursuit of comfort without compromising structure. The brand strengthens its heritage, preserving time-honoured techniques like Veldtschoen and Goodyear welting construction while expanding its skill set with sidewall-stitched trainers and cemented flexible soles. A season defined not by reinvention, but by building what we do best, better.Carl FriedrikLuxury travel brandCarl Friedrikenters the season with significant momentum. A headline collaboration with Formula One's Atlassian Williams Racing introduces exclusive travel pieces, while the Sonder range (elevated grained leather bags for work-to-weekend transitions) expands on the brand's core collection. With high-profile features across HBO, Condé Nast Traveller, and CNN, CF continues to grow globally, with a sharp focus now set on expansion across Asia and Latin America.Crockett & JonesIn response to growing demand for relaxed elegance,Crockett & Jonesleans into soft suede and calf leathers with lightweight rubber soles. Loafers, particularly penny strap designs, take centre-stage, offered in fresh colours and variations to suit diverse preferences. Building on the positive reception of the brand's SS25 line, Crockett & Jones is evolving its offer to meet the comfort-first mindset of modern consumers.Edward GreenContinuing over a century of Goodyear-welted excellence, luxury leather shoe brandEdward Greenis aligning its refined craftsmanship with today's softened silhouettes. Expanding the unlined shoe range, the brand offers relaxed yet enduring elegance, appealing to those who value comfort and quiet sophistication in equal measure.Elizabeth ParkerAccessories brandElizabeth Parkerdebuts Nature's Hues, a collection of men's accessories inspired by calming natural landscapes. Featuring semi-precious stones such as rose quartz and malachite alongside onyx and mother-of-pearl, the new cufflinks and tie slides inject a sense of discovery and subtle colour into classic menswear styling.Fox UmbrellasFox Umbrellasreaffirms its reputation for quality with its solid wood umbrellas, each handmade from a single piece of wood. These are not just accessories but functional heirlooms, with the added utility of doubling as walking aids.Hardy & ParsonsWith a focus on versatile styling,Hardy & Parsons' new men's belts include a dark blue option with green leather detail and a distinctive brass buckle, alongside a suede belt with a two-prong closure. Also introducing a new women's belt line, the brand extends its expertise in bridle leather to more tailored silhouettes designed to complement dresses and jackets alike.John SmedleyDesign for Life,John Smedley's SS26 collection, takes inspiration from the stately balance and heritage of Dumfries House. Through textural knits, considered stripes, and soft, chalky hues like stone, roseburn pink and aged gold, the label presents a romantic yet wearable interpretation of modern menswear knitwear, grounded in historical reference and architectural harmony.Loake ShoemakersStill family-owned and operating from their Northamptonshire factory since 1880,Loake Shoemakerspresents two standout new styles: Belgrave, an unlined Belgian loafer with flexible, suitcase-ready construction; and Mayfair, a hybrid between dress shoe and trainer. Designed for contemporary lifestyles, both prioritise comfort without losing the classic lines Loake is known for. Complementing the footwear, new leather accessories round out the refined SS26 wardrobe.Lock & Co. HattersLock & Co. Hatters' SS26 collection offers hats and caps in tones inspired by the changing seasons: yellow, rust, sky-blue and rose. The pieces reflect both versatility and comfort, using breathable materials and blending classic form with modern ease, perfect for city days or countryside retreats.LoungersThis season, footwear brandLoungersdeepens its exploration of elegant minimalism and the sensation of barefoot walking. The Dream Walker collection is extended with new lightweight silhouettes featuring soft rubber soles and vegetable-tanned leathers in Mediterranean-inspired tones. These pieces continue to prioritise movement, tactility, and modern-day versatility.SandersFootwear brandSandersoffers a subtle but distinct update to its line-up with a new split-toe apron loafer in three suede shades (moss green, polo snuff and sandstone). A chunkier yet lightweight sole adds a contemporary finish while maintaining comfort and heritage appeal. It's a confident evolution of classic style.TateossianMarking its 35th anniversary,Tateossianunveils The Collector's Journey, a collection rooted in symbolism, rarity and meticulous craft. The Septa Gear cufflinks, with seven interlocking, rotating gears, and Mobius designs crafted from metals and semi-precious stones, capture the brand's legacy of meaning-led design. Rarer still, cufflinks made from fossilised dinosaur bone and ancient coral jasper connect wearers to deep geological history, underlining Tateossian's commitment to materials with provenance and story.Discover British menswear brands at Pitti Uomo 2025 (17-20 June)The UK Fashion & Textile Association (UKFT) will accompany a group of almost 40 UK menswear brands at the Italian trade show Pitti Uomo from 17 to 20 June 2025 with support from the Department for Business & Trade (DBT).The UK exhibitors at Pitti Uomo June 2025UKFT's activity at Pitti Uomo is supported by the Department for Business & Trade (DBT). This is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below to find out more:UKFT DISCOVER BRITISH BRANDS
