The brand is very conscious of its responsibility for stock that can no longer be sold and to ensure that good quality items are used, Seasalt has joined forces with SATCoL so that 95% of this product can be resold in their stores. In the coming months, Seasalt will also introduce a takeback scheme as part of the partnership. This initiative comes about as a result of listening to customers, through focus groups, who said they would prefer to donate their preloved clothing to charity rather than resell. This option is relevant and intuitive and very much aligned with Seasalt customers’ values, therefore the brand is confident that its launch and ongoing take-up will be a success.
“We are very excited to be launching this partnership with SATCoL” says Laura Watson, Chief Creative Officer at Seasalt. “We firmly believe that less waste is a design choice so Seasalt clothing is always designed and made through that lens, we craft high quality pieces our customers will wear and love for years to come. But we know that surplus stock is a reality in our business and for various reasons, sometimes our customers will have pieces in their wardrobes that they no longer have a home for. Therefore, we always try to make responsible choices as a business and offer options to our customers that will resonate with their feelings about sustainability. SATCoL are experts in this area so we are sure that this is the best possible approach for us.”
Items that SATCoL cannot sell in their shops are sold to trusted sorting companies, ensuring that much-needed products are made available wherever they are needed most or are recycled for other purposes. The profits that SATCoL raise from donations is given to The Salvation Army to continue to support the work they do for the most vulnerable across the country.
Kirk Bradley, Head of Corporate Partnership, said: “We’re incredibly proud to be partnering with Seasalt, a brand that shares our commitment to sustainability, quality, and responsible business practices. Seasalt’s dedication to thoughtful design and environmental responsibility makes them a natural partner for us. Together, we see a real opportunity to accelerate positive change and help the drive towards sustainable fashion in a way that’s both authentic and impactful. Partnerships like this help to fund the vital work The Salvation Army do for the most vulnerable across the UK including those experiencing homelessness, employment support, foodbanks and so much more.”
Seasalt Cornwall is very aware that there is still work to do and challenges to overcome but the brand is on a journey to do better. The launch of this partnership signals the next phase of its circular commitments, offering even more choice to customers. In a year that sees the brand celebrate its 45th anniversary, it seems like a timely moment to highlight the values that have been in its DNA since the very outset – to design for what matters, inspire positive change and deliver quality that outlives trend.
Details of the takeback scheme will be available from July 2026.
