Member Spotlight: Join a sleep trial with UKFT member Ava Innes
11/03/2025
UKFT member Ava Innes would like to offer fellow members the opportunity to experience firsthand how its cashmere guard duvet is helping people sleep better, as professionals who understand materials.
Joan Johnston, the founder of Ava Innes, established the company after a 20-year career in luxury textiles. Her deep knowledge of fibres and their properties inspired her to create a cashmere guard duvet. Given this expertise, along with Ava Innes’ commitment to manufacturing in the UK and supporting natural textiles, Joan believes this product would be of great interest to fellow UKFT members. The trial is open to anyone residing in the UK who feels their sleep is currently impacted due to temperature regulation issues such as overheating, night sweats, or swinging from hot to cold.
As an added benefit, trialists will have the option to purchase the duvet at a 30% discount at the end of the trial, a special offer since Ava Innes usually only offers a 20% discount during sales. Find out more below…
Could a duvet boost your sleep wellness? This is your chance to try
Ava Innes is expanding on previous research carried out with 16 people in May 2023 to 100 people across March – April 2025. The sleep trial is open to anyone residing in the UK who feels their sleep is currently impacted due to temperature regulation.
This is your opportunity to officially test, under the supervision of the Ava Innes team and a certified medical professional, whether your sleep wellness score is improved with an Ava Innes duvet. If it is, you can enjoy 20% off the full price of the duvet to keep forever as your sleep wellness aid. If you don’t see any changes to your sleep, you’re able to return the duvet and receive back your deposit.
In the small test sample of sleepers in May 2023, 76% said the Ava Innes duvet was helping them sleep longer and more soundly. Of the 15 sleepers who tested the duvet, 11 went onto purchase it because it was game-changing for their sleep wellness.
Now, with a larger test size, and a refined research process, the company believes it can validate with data what customers say; that they are sleeping longer, more soundly, and with reduced disturbances to their sleep.
Embark on a life-changing new wellness journey today by signing up today. Don’t delay – the sign-up window will close soon.
If you have any questions at all about the trial and your eligibility, please contact info@avainnes.com or +44 (0)1343 611740.
How the trial works:
- Sign up here
- Select the duvet size you need and Ava Innes will take a deposit of £180 pounds. The company will ask you to fill out a form about your current sleep set up, which its sleep experts will use to gauge what tog of duvet you need. You will hear from them shortly.
- Before receiving your Ava Innes duvet, the company will send you a sleep monitor to track your ‘normal’ sleep for a week with the duvet you currently have. Alongside the monitor, there will be a set of questions for you to answer about your sleep experience. This qualitative and quantitative data becomes your sleep wellness benchmark.
- You’ll then receive your Ava Innes duvet, and be ready to experience sleeping under cashmere for the very first time. Go through the exact same tracking process as before, for the same duration, but this time under cashmere guard.
- At the end of the trial period, you then decide whether to return the duvet or keep the duvet and purchase it at 30% discount.
- Data is generated and sent to an independent medical expert who will aggregate respondent data anonymously to create a report of the trial, its findings, and implications.
What’s the incentive to do the trial?
For a fraction of the price of one of the Ava Innes duvets, you get to officially test – under the supervision of a qualified and certified team – whether the Ava Innes duvet improves your sleep wellness score. If it does, you get the opportunity to own the duvet at 30% off the full price. If it doesn’t, you return it back to the company with no questions asked for a full refund of your deposit.
What happens with the returned duvets?
Each duvet returned to us will be professionally cleaned. A portion of duvets will be donated to a Scottish charity that supports women’s safety and wellbeing, providing safe spaces for women to seek refuge.
Sharing her own sleep wellness journey… Joan Johnston, Founder, Ava Innes
“A warm welcome to Ava Innes, the home of the cashmere guard duvet.
“As a busy woman in my fifties, I know first-hand how lack of sleep can impact our daily lives.
“It was my own sleep wellness journey that led me to founding Ava Innes, patenting my original idea for a cashmere guard and wool blend. I used my knowledge of the cashmere and luxury textiles industry to create a novel new duvet fill that worked like nothing I’d ever experienced before. The Ava Innes duvet – gently weighted, and naturally temperature regulating – is changing people’s lives (read our reviews to find out more).
“Sleep lies quietly at the core of all wellness. We can face just about anything on a good night’s sleep. If there is one thing you can do for your health, happiness, and overall wellbeing this year – make it a commitment to deep, restorative sleep. And let us help you make that change.
“It is therefore my pleasure to personally invite, and welcome you, to our world of undisturbed slumber under cashmere. I can’t wait for you to experience the renewal and luxury of perfect sleep.”
Get to know Joan Johnston, the founder of Ava Innes here.
Ava Innes is a member of UKFT. Click on the link below to find out more about our membership: