Produced by UKFT, the map helps international buyers, media and industry visitors navigate the city and discover the breadth of British fashion talent presenting at trade shows, multi-brand showrooms and independent appointments throughout Paris.
This season’s edition features brands spanning menswear, womenswear, accessories, jewellery and footwear, with British businesses represented at key destinations including MAN Paris, Mandatory Paris, Splash! Paris and Welcome Edition, alongside a wide range of independent showroom activations and presentations.
The Discover British Brands initiative forms part of UKFT’s ongoing work to support UK fashion businesses in international markets by increasing visibility and facilitating commercial opportunities with global buyers and press.
Highlights this season include heritage and contemporary brands such as Barbour, Nigel Cabourn, John Smedley, Mackintosh and Grenson, alongside innovative labels including Labrum London, Charles Jeffrey LOVERBOY, Stefan Cooke, E.L.V. Denim and Johanna Parv. Buyers can also discover emerging and independent names such as Story MFG., Café Mountain, Sage Nation, Cawley, Geordie Campbell and Gander, while accessories and jewellery are well represented by brands including Cambridge Satchel Company, Missoma, Le Monde Beryl, Sophia Webster, Shyla and Completedworks. The schedule also features womenswear specialists such as Jenny Packham, Never Fully Dressed, Oceanus, Paolita and Clio Peppiatt, demonstrating the breadth of British creativity across fashion, footwear, accessories and lifestyle.
Brands featuring at some of the shows and showrooms include:
- MAN Paris: Ally Capellino, George Cox, Goral and Fields of Necessity.
- Welcome Edition: Barbour, Berghaus, Derek Rose, Nigel Cabourn, Kestin and Wax London.
- Paper Mache Tiger: JordanLuca, Clio Peppiatt, Clothsurgeon, E.L.V. Denim, Eudon Choi, Johanna Parv, Labrum London and Nicholas Daley.
- Tomorrow Ltd: Charles Jeffrey LOVERBOY and Martine Rose Eyewear.
- Emma Jones Consultancy: Cambridge Satchel, Never Fully Dressed and Oceanus.
- Splash! Paris: Juliet Dunn London, Karma on the Rocks, Moeva and Muzungu Sisters.
- Independent showrooms: Au Concours, Johnstons of Elgin, Begg x Co, Drake’s, Liberty London, Harris Wharf London, IA London, Jenny Packham, YMC
Paul Alger MBE, Director of International Business at UKFT, said: “Paris remains one of the most important international platforms for British fashion businesses. The Discover British Brands map provides buyers and media with an easy way to identify and connect with the diverse range of UK brands presenting across the city, from established names to emerging designers. We are pleased to continue supporting the sector’s international presence and helping showcase British creativity on a global stage.”
The map includes participating brands across more than 40 locations and identifies trade shows, multi-brand showrooms, independent appointments and selected fashion presentations taking place during the week.
Visitors to Paris can access the map through UKFT’s Discover British Brands and Textiles platform and use it to plan appointments and discover British collections throughout the market week.
For more information and to view the Discover British Brands initiative, visit:
