As the fashion industry faces mounting pressure to meet ESG targets, comply with packaging regulations, including Extended Producer Responsibility (EPR) and the Packaging and Packaging Waste Regulation (PPWR), and reduce carbon footprints, PulpaTronics’ breakthrough metal-free RFID technology offers an immediate, scalable solution.
Traditional RFID tags, used across billions of single-use items annually, rely on aluminium or copper antennas, silicon chips and polluting adhesives that complicate recycling. By using laser technology to transform paper directly into conductive circuits, PulpaTronics eliminates these environmentally harmful components, reducing CO₂ emissions by 60% and production costs by 30%.
In recent months, PulpaTronics has achieved key technical breakthroughs, including a reading distance of up to 4 metres, and has been granted its first UK patent. The company has also received industry recognition through multiple awards, including the Manufacturing Futures Award, Santander X Awards, Forbes 30 Under 30 and the H&M Foundation’s Global Change Award 2025.
PulpaTronics is inviting brands, retailers and garment manufacturers within the UKFT community to participate in its upcoming pilot programmes. Participating partners will gain early access to next-generation recyclable tags and the opportunity to co-develop closed-loop inventory tracking workflows.
By collaborating with UKFT members, PulpaTronics aims to bridge the gap between cutting-edge material science and practical retail applications, helping to eliminate electronic waste from global supply chains. The company welcomes forward-thinking members interested in exploring trial partnerships and sharing insights on supply chain transparency.
