Join our upcoming webinar with (UKFT associate partner) PUSH. This webinar introduces Generative Engine Optimisation (GEO): what it is, why it matters for fashion and textile businesses specifically.
Search has changed enormously in the past twelve months and the fashion and textile industry needs to keep up. When a buyer is researching sustainable fabric suppliers, a retail buyer is asking ChatGPT for brand recommendations, or a consumer wants to know "the best British heritage knitwear brands," AI is now the first answer they get. If your business isn't visible in those responses, you're missing commercial conversations that traditional SEO simply won't fix.
The webinar is for Marketing managers, brand directors, digital leads, founders and e-commerce teams at UK fashion and textile businesses, whether you're a designer brand, manufacturer, retailer, or supplier.
This Webinar Will Cover:
• How AI search works and why it's different from Google
• What GEO is and where it fits alongside your existing SEO activity
• Why UK fashion and textile brands are particularly exposed to AI search disruption
• How to improve your chances of appearing in AI-generated answers
• Real results from brands already doing this, including Clarks: +177% top 3
• Keyword positions and over 340,000 monthly AI impressions
• Where to start if you want to get ahead
Why Attend?
• Understand why AI search is reshaping how consumers and buyers discover brands, products and suppliers
• Learn which specific actions will improve your visibility in AI-generated Results
• Hear real case studies from fashion and footwear brands already winning in AI search. PUSH works with brands like Clarks Shoes, Finisterre and has been behind the growth of brands like Chelsea Peers and many others.
• Get practical tools and tactics you can apply immediately, no technical background required
• PUSH has won 12 AI marketing awards in 2025/2026, including Best Use of AI at the UK Agency Awards 2025 and Best Use of AI in Search at the UK Search Awards 2025
Speakers' Bios
Steve Hyde, Co-Founder, PUSH: Steve co-founded PUSH in 2007 after senior marketing roles at PepsiCo, Mondelez and Disney.
Hiten Patel, Director of Organic Search, PUSH: Hiten leads PUSH's organic search and GEO practice. He works directly with brands on AI visibility strategy, helping them adapt from traditional SEO to the new reality of AI-driven search.
PUSH is at the forefront in the use of AI in marketing driving rapid growth whilst delivering better return on investment for clients. PUSH has developed its own AI processes and tools to drive improvement in every aspect of marketing. PUSH provides training, consultation as well as delivery and ongoing management of marketing campaigns.
The webinar will be recorded and sent to all those who registered.
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