UKFT has published a new guide to help fashion and textile businesses understand the EU’s Empowering Consumers for the Green Transition Directive (EU 2024/825), which introduces stricter rules on environmental claims, sustainability labels, and product durability guarantees. The directive is designed to tackle greenwashing and support consumers in making more informed choices.

As an EU directive, it requires national transposition, meaning each member state must implement its own laws to reflect the directive’s goals by 27 March 2026. Businesses will need to comply with these national rules from 27 September 2026 onward.

The guide covers:

• Environmental claim specifics
• Sustainability labelling
• Requirements for product guarantees over two years
• Key dates and who the directive applies to

The guide is available exclusively to UKFT members. To request your copy, email compliance@ukft.org

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