UK menswear brands are unveiling exciting developments at Pitti Uomo in Florence this season (14-17 January 2025) that speak to their craftsmanship, heritage and dedication to pushing the boundaries of design.  

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Loake: A Royal Seal of approval 

This season, Loake celebrates a momentous milestone: being awarded the King’s Royal Warrant for Men’s Footwear. This prestigious recognition cements the brand’s position as a leader in British footwear, renowned for its dedication to craftsmanship and excellence. With this accolade, Loake takes another step forward in representing the very best of UK manufacturing on a global stage. 

Minnessak: A sustainable collaboration with Alpha Industries 

Pioneering slow fashion brand Minnessak has announced an exciting global partnership with Alpha Industries, a name synonymous with military-inspired apparel. This collaboration will see Alpha Industries’ iconic MA-1 flight jackets upcycled into a new collection of bags and accessories for AW25. 

Crafted in Minnessak’s London atelier, the collection features vintage Japanese Obi silks, Halley Stevenson dry waxed cottons, and buttery soft Italian leathers. The commitment to sustainability is at the core of this venture, as co-founder Peter Keep explains: 

“Minnessak was established on a commitment to upcycling and repurposing everything from fabrics to hardware, and the styles at the heart of the brand lean heavily into vintage military-grade nylons taken from USAF MA-1 jackets. So, it makes perfect sense that Minnessak’s first official partner is Alpha Industries, the brand most associated to the instantly recognisable MA-1 jacket”.” 

Tricker’s: Bourton takes centre stage 

In a departure from tradition, Tricker’s is showcasing only one style at Pitti Uomo this year: the Bourton, a heritage men’s country shoe. This heavy Derby shoe, with its unmistakable brogue detailing, accounts for 55% of the brand’s total sales and is considered a quintessential piece of Northampton shoemaking history. 

By focusing exclusively on the Bourton in multiple colourways, Tricker’s aims to celebrate its legacy while reinforcing its relevance to modern footwear enthusiasts around the world. 

Shore: A bold leap into footwear 

Known for its innovative weaving techniques and luxurious furniture, Shore is venturing into uncharted territory with its first-ever footwear collection, debuted at Pitti Uomo. This marks a significant evolution for the brand, which started in 2015 with the cult-favourite Shore Rug, a product combining the health benefits of anti-fatigue mats with the craftsmanship of fine handwoven carpets. 

 Handmade in its London studio, the new footwear collection reflects the brand’s dedication to innovation and craftsmanship, offering a seamless extension of its singular approach to design. While this is its first step into footwear, the collection promises to embody the values that have made the brand a favourite among design enthusiasts. 

At Pitti Uomo 

This season’s offerings at Pitti Uomo illustrate the incredible range of creativity and expertise across the UK brands. From the royal recognition of Loake to Minnessak’s sustainability-driven collaboration and the heritage celebration of Tricker’s, each brand is carving its own unique path. For newcomers like Shore, Pitti Uomo represents a key platform for taking the first steps to international expansion. 

DISCOVER BRITISH BRANDS AT PITTI UOMO 2025

Follow UKFT on Instagram @ukftorg for more information on the companies exhibiting at Pitti Uomo this season, or click on the link below to find out more about our international tradeshow activity:

UKFT DISCOVER BRITISH BRANDS