Member spotlight: Only the Blind launches Selfridges exclusive capsule “Signed. Stamped. Sealed”
17/10/2025
UKFT member Only the Blind announces the launch of its first-ever exclusive collaboration with Selfridges, marking a monumental milestone for the London-based fashion label.
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Founded in 2016, Only the Blind is a British luxury brand based in London. Known for its distinctive blend of contemporary and streetwear styles, the brand designs high-quality pieces for both men and women. Its collections feature intricate embroidery, sophisticated designs and premium fabrics.
The brand announced the launch of its first-ever exclusive collaboration with Selfridges, marking a monumental milestone for the London-based fashion label. The Selfridges x Only the Blind exclusive capsule includes a limited-edition hoodie and T-shirt, each celebrating the legacy and iconography of Selfridge & Co. through the lens of Only the Blind’s signature craftsmanship and storytelling.
The release continues the narrative of Issue 01: Signed. Stamped. Sealed., a collectible capsule that draws inspiration from British heritage, archival design, and the art of correspondence.
THE SELFRIDGES EXCLUSIVE HOODIE
Limited to 100 pieces worldwide
A tribute to Selfridge & Co.’s enduring legacy, the exclusive hoodie captures the intersection of heritage and contemporary design. Made in Portugal from heavyweight organic cotton, the piece features a custom multi-layer puff print graphic across the chest, a reinterpretation of Selfridges’ Oxford Street storefront through archival-inspired typography and postal graphics.
A hand-sketched clock motif, inspired by the building’s “Queen of Time” sculpture, symbolises the passage of time and the evolution of legacy. Each hoodie is individually numbered, with a discreet “1/100” sleeve detail marking its rarity. The silhouette offers a structured yet oversized fit, embodying the timeless versatility that defines Only the Blind’s aesthetic.
THE SELFRIDGES EXCLUSIVE T-SHIRT
Limited to 100 pieces worldwide
Crafted in Portugal from soft, heavyweight organic cotton, the exclusive T-shirt pays homage to the origins of Selfridges. The piece features a sand-tone raised puff screen-printed front chest graphic with layered script and serif typography, referencing Selfridges’ founding date and Oxford Street address.
The back artwork reimagines a vintage-style postage stamp, showcasing the iconic Oxford Street façade encircled by Selfridges’ three flagship locations across the UK. Subtle archival cues — ornate calligraphy, postal motifs, and classic detailing, embody the shared spirit of collectibility, narrative, and design between both brands.
“This collaboration represents a dream realised for us as a small, independent brand”. says Madeleine, Creative Director of Only the Blind.
“Launching in Selfridges, our first retailer in London, is something we’ve worked incredibly hard towards over the years. To create a collection that honours Selfridge & Co.’s heritage while introducing our own storytelling makes this moment even more special. We’re so excited for people to discover this collection and experience our brand in store for the first time”
The Selfridges x Only the Blind Exclusive T-shirt and Hoodie are available exclusively at Selfridges London (Oxford Street), Selfridges Manchester Exchange, and online
Discover Only the Blind online:
‘‘We joined UKFT to connect with a network of like-minded British fashion businesses, gain valuable industry insights, and access opportunities to expand our brand globally. UKFT provides vital support for independent brands like ours, helping us navigate challenges and build a stronger presence in the luxury fashion space.’’
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