Pop-Up Crisis is a collaborative initiative where luxury fashion, lifestyle brands and entrepreneurs come together to support Crisis, the UK homelessness charity. All proceeds from the pop-up store go directly to Crisis, helping to finance vital services for people. This year, the dates are Monday 7 to Saturday 12 December. The event details can be found on the website here.
So far, the initiative has raised £805,000 in cash and more in stock donations to Crisis shops after the event. This year, with your help, it is hoping to reach the £1 million milestone.
The project organisers are looking for any surplus stock — showroom items, customer returns, pieces with small faults, previous seasons’ collections — to give a second life. Every piece is sold to raise vital funds for Crisis, the national homelessness charity, helping people leave homelessness behind for good.
Donating surplus stock provides a practical alternative to destruction for businesses within scope of the EU Ecodesign for Sustainable Products Regulation (ESPR), which introduces obligations relating to unsold goods. To support this, Crisis has launched a new online stock disposal form which your team can find here.
If it is completed when a donation is made, Crisis will issue a certificate confirming that the stock was diverted from disposal into charitable reuse — clear documentation for compliance records and sustainability reporting.
Stock can be sent to:
Pop Up Crisis
Attention Paula Floyd
Crisis
Unit 4 Segro Park
160 Bidder St
London E16 4ES
Telephone: 07761 151137
Opening hours: 9am to 4pm
Please can any shipments be labelled ‘FAO Paula -Pop-up Crisis’.
The team would be very happy to answer any questions or send over the link to the form. You'll find more about Pop Up Crisis and its supporters below and at popupcrisis.com.




