Businesses and brands specialising in homeware and interiors, baby and kids products, and giftware, are invited to join the Department for Business & Trade (DBT) on a trade mission to Japan, exhibiting atLIFESTYLE Week Tokyotrade fair in July.The five-day mission will run from 30 June to 4 July, for UK brands to explore the retail and ecommerce business opportunities available in Japan.The deadline for applications is28 February 2025.The mission is aimed at experienced UK businesses looking to enter and expand into the Japanese market, from the following categories:Homeware & InteriorsGiftwareHealth & BeautyToysStationeryBaby & KidsIdeally brands will have a strong international sales record and have the resources to enter new markets. To be considered, brands should have aminimum turnover of £500k.It will cost£1,000and participants must cover their own travel, accommodation, insurance and other expenses (such as shipping samples).In addition to exhibiting at the trade show, brands will participate in a retail tour of Tokyo, an education and networking session at the British Embassy Tokyo and an optional visit to theUK PavilionatExpo 2025 Osakaon 5 July.Find out more and apply
