The Discover British Brands initiative forms part of UKFT’s ongoing work to support UK fashion businesses in international markets by increasing visibility and facilitating commercial opportunities with global buyers and press.
Highlights this season include contemporary womenswear labels such as Roksanda, Paolita, Never Fully Dressed, Sabina Savage, Oceanus, Harris Wharf London, RIXO, Studio Nicholson and Temperley London, alongside emerging designers including Labrum London, Aaron Esh, Tolu Coker, Di Petsa, Ahluwalia and Talia Byre. Accessories and jewellery are represented by a range of brands such as The Cambridge Satchel Company, Missoma, Le Monde Béryl, Shyla and Sia Taylor. The schedule also features heritage names such as Johnstons of Elgin, Lindsay Girvan and Liberty London.
Brands featuring at some of the shows and showrooms include:
- PREMIERE CLASSE: Brady Bags, Ifeanyi Okwuadi, Kate Sheridan, Misa Harada, Zapota Hair London
- SPLASH!PARIS and Le CUT/Paris: Arkitaip, Claret Showroom, Frescobol Carioca, Hayley Menzies, Juliet Dunn London, Karma on the Rocks, Melissa Odabash, Mona, Oceanus, Queens of Archive, Sister Jane, Studio Thirteen Agency, Talis Chains
- TRANOÏ PARIS: Simeon Farrar, Six London, Sula Clothing
- Arddun Agency: Marques Almeida, Patrick McDowell, Smythson
- Emma Jones Consultancy: The Cambridge Satchel Company, Club L, Khanum's, Lavish Alice, Never Fully Dressed
- ARKITAIP: Queens of Archive, Claret Showroom, Melissa Odabash
Paul Alger MBE, Director of International Business at UKFT, said: “Paris remains one of the most important international platforms for British fashion businesses. The Discover British Brands map provides buyers and media with an easy way to identify and connect with the diverse range of UK brands presenting across the city, from established names to emerging designers. We are pleased to continue supporting the sector’s international presence and helping showcase British creativity on a global stage.”
The map includes participating brands across more than 40 locations and identifies trade shows, multi-brand showrooms, independent appointments and selected fashion presentations taking place during the week.
Visitors to Paris can access the map through UKFT’s Discover British Brands and Textiles platform and use it to plan appointments and discover British collections throughout the market week.
This season Discover British Brands map has been supported by the Department for Business Innovation Science and Trade (BIST). UKFT would like to thank BIST for their support to the sector.
For more information and to view the Discover British Brands initiative




