The playbook explores how standards can support businesses in developing more circular approaches, covering areas including design, marketing, supply chains and retail. It also provides an overview of relevant regulatory and policy developments affecting the fashion sector.
The publication has been developed by Professor Martin Charter, who provides the foreword, and Ava Kenny-Colwell, Regulation & Compliance Manager at UKFT, who contributed to the development of the playbook.
The playbook covers
- the principles of circularity and their application to fashion businesses
- the role of standards in supporting circularity
- circularity considerations across different business functions
- relevant regulatory and policy developments
- practical approaches for SMEs considering circularity within their business
The publication is intended as a practical resource for SMEs seeking to understand the circularity landscape and consider how relevant standards can support their approach.




