The US is a significant export market for apparel, footwear and accessories and UKFT’s main priority market for an ambitious trade agreement. The US is not the easiest market and it is certainly not the cheapest. We view it as not one market but several and you really need to invest carefully over the long-term to gain a foothold there.

The information provided in the document is intended as an overview of some of the topics UK fashion brands may consider when looking to enter the US market but UKFT has much more information and experience of how this market works.

October 2025: Changes to US import rules & new Royal Mail support service

August 2025: UKFT update on the end of the US de minimis rule and shipping small parcels to the US

For more information on how to export your products to the USA and to join UKFT, read more here or contact us at info@ukft.org