Environmental concerns are now central to new textile care habits, according to a GINETEX survey of consumers in the UK, France, Germany, Italy, Sweden, the Czech Republic and Spain.

GINETEX, the International Association for Textile Care Labelling, presents the results of its third European barometer for 2021, “Europeans and the textile care label” conducted with IPSOS.

The Barometer takes a closer look on what matters most to consumers when taking care of their textiles. The findings revealed:

• More than 8 out of 10 consider that the textile care is useful.
• The vast majority (71%) follow the label’s care instructions.
• Environmental concerns are now central to new textile care habits.

The study was carried out by IPSOS Institute for GINETEX, the International Association for Textile Care Labelling, with a sample of 1,000 people aged 18 to 65 in each of the following countries: France, Germany, the Czech Republic, the United Kingdom, Sweden, Italy, and Spain.

FIND OUT MORE: IPSOS EUROPEAN BAROMETER 2021

GINETEX launches MY CARE LABEL app

To help consumers to take care of their textiles on a daily basis, GINETEX has launched a new mobile app called MY CARE LABEL.

On top of explaining the care symbols of all existing textiles, MY CARE LABEL provides advice and tips on how to clean and take care of your textiles while also caring for the planet.

FIND OUT MORE: MY CARE LABEL

Get a Care Label Licence through UKFT

UKFT is the UK organisation responsible for the use of the GINETEX symbols and UKFT can provide a care labelling licence that allows the use of the symbols throughout the world. Get in touch to find out more by emailing info@ukft.org

UKFT LABELLING