The Campaign for Wool has created Wool Beach Lodge on Porthtowan Beach, an interactive pop-up to showcase the versatility of wool during the British transeasonal climate.

The Lodge, which is open until 13 July, highlights the latest developments from leading brand partners in the worlds of interiors, sport performance and casual fashion, demonstrating wool’s role in the next generation of renewable fibre products.

The lodge features wool furniture courtesy of Tetrad and Solidwool, along with wool furnishings from labels including Abraham Moon & Sons, AW Hainsworth, Thermafleece, Alternative Flooring and Brintons, through to The Wool Room, Luna Textiles, Jessica Dance, Raeburn Design, CDBDI and Margo Selby.

It also showcases next generation products and performance wear from the likes of Finisterre, Core Merino, APL, Icebreaker, Outerknown and Devold, with apparel brands including Wool & Prince, McNair, Anderson & Sheppard, Armadillo Merino, Dashing Tweed and Johnstons of Elgin also displaying pieces within the space.

Visitors and holidaymakers can sit and enjoy the lodge or take part in a range of summer beach activities including surfing, yoga, wool workshops and beach movie screenings hosted by Campaign for Wool supporters, as well as an exclusive hike with author and survival expert, John Hudson.

Additional activities including beach litter clearing also feature on the programme highlighting the eco-friendly nature of wool, which biodegrades in the land and ocean to reduce waste and help the planet.

“We are pleased to introduce the Wool Beach Lodge and our programme of summertime events which shows off the innovative nature of wool in sporting apparel and equipment, and where better to do it than the beautiful Cornish countryside.” said Peter Ackroyd, COO of The Campaign for Wool. “There is a real misconception that wool is purely associated with cooler seasons and warming benefits, however through this exciting launch, the Wool Beach Lodge will showcase the versatility of wool and establish it as a transeasonal textile.”

Tickets can be purchased through Eventbrite. Visit www.campaignforwool.org for pricing information and further details.