Strategic branding solutions for UK fashion and textile businesses – UKFT Associate Partner Westbrook
02/04/2025
In an increasingly competitive market, a well-defined brand is critical to business success. Whether repositioning to align with strategic goals, strengthening customer engagement or expanding into new markets, an effective branding strategy goes beyond aesthetics. It shapes perception, builds credibility and differentiates your business. However, rebranding or building a brand from the ground up is a complex, multi-faceted process spanning strategy, creative execution and market insight.
We have partnered with the branding agency Westbrook* to support UKFT members with branding and rebranding projects. UKFT Associate partner Westbrook offers services blending strategy, creative, digital and content to deliver impactful campaigns that connect brands with audiences.
“We specialise in working with brands to explore and realise their potential through imaginative branding, creative, content and digital.” –Clive Allen, Managing Partner at Westbrook.
Clive Allen, Managing Partner at Westbrook, explained: “Clients over the years include mainstream fashion and textile companies, and the innovation and creativity that have come out of the space over the years, with a building momentum, is a constant source of motivation and inspiration for us.”
“This continues to be an industry that Westbrook wants to support – a space we understand and enjoy working in. With our experience of more than 30 years helping brands, combined with a shared passion for working with UK makers and manufacturers, through our Associate Partnership with UKFT we’re excited to explore how we can bring valuable mutual support and resources to an industry that’s close to our hearts.”
Branding solutions
For over 30 years Westbrook has offered branding solutions to businesses across the UK who rely on brand experience to connect with customers. “Your brand is more than just a logo, it’s also a mark, a font, a colour palette and a language. A collection of elements, that, only when brought together create your brand,” said Clive.
- Brand: Westbrook can help UK fashion and textile companies understand their community, ambition and identity to shape branding that effectively reaches their audiences.
- Creative: The agency creates imaginative designs across print, outdoor media, immersive interactions and more, reflecting your brand’s unique identity.
- Content: Spanning content creation and copywriting, Westbrook can help you craft content that tells your brand’s story.
- Digital: From social channels to e-commerce, Westbrook can develop your brand’s online presence and fine-tune your digital footprint.
“Your brand is more than just a logo, it’s also a mark, a font, a colour palette and a language. A collection of elements, that, only when brought together create your brand.”
Packages and discounted services for UKFT members
Westbrook can provide packaged services to members of UKFT (click here to find out more about the UKFT membership), such as:
- Brand Starter Package for small and start-up businesses, including a brand learning piece, brand concept and starter brand toolkit.
- Rebrand Package for larger and established companies, incorporating a deep-dive brand insight piece as well as a full rebrand identity, website and hero creative.
The package will be tailored to suit the needs of each company and quoted on an individual, bespoke basis. A classic brand proposal with indicative costs for an example project can be shared on request.
Westbrook offers a flat 10% discount to UKFT members across all direct services.
Brand Health Checks
UKFT members can request a free Brand Health Check with Westbrook for a new or existing brand/a new or existing product. The health check includes:
- A one to two-hour consultation during which Westbrook identifies the wants and needs of your business and identifies is the brand is fit for purpose.
- Top-level strategic advice on (re)positioning the brand or product, and what steps need to be taken to do this effectively.
- A concise brand analysis document created and shared after the health check.
For an introduction to Westbrook, UKFT members can email info@ukft.org.
About UKFT Associate Partners
UKFT works with broad range of trusted suppliers to the fashion and textile industry as Associate Partners. These organisations are specialists in their areas of expertise and offer a range of exclusive benefits and services to UKFT members. See more about referrals here.