UKFT held a webinar on 4th August with the organisers of Tranoï Paris to provide an update on their plans for their physical men’s and women’s physical tradeshow during Paris Fashion Week and discover their new Tranoï Link virtual tradeshow support.

Tranoï in Paris is one of the key B2B fashion tradefairs for designer and luxury RTW, accessories and jewellery. The organisers have confirmed that they are going ahead with the tradeshow physically from 2nd to 5th October but that they are also launching a separate virtual tradeshow support platform named Tranoï Link. The physical tradeshow will be smaller than usual and the organisers are looking to be very selective about the brands they will work with moving forward. Not all brands which have shown in the past may be accepted. The physical show will operate separately from the virtual platform and be open to designers of luxury men’s and women’s collections and will be supported by Tranoï Link to ensure that buyers from all around the world get to see the collections.

Companies participating in Tranoï Link will be promoted to buyers who travel to the show as well as those who cannot but, unusually, the organisers have also included a high degree of information on retailers to help brands to do their own research.

As such, this may also be of interest to companies which do not traditionally show with Tranoï. During the webinar, we hear about the organisers’ plans for the physical tradeshow, including its new concept and selection criteria, as well as how it will interact with Tranoï Link.

The webinar is available to watch back. Contact info@ukft.org for the webinar password.

WATCH THE WEBINAR HERE (PASSWORD REQUIRED)