This webinar recording is now available on demand to UKFT members. Get in touch at info@ukft.org to request access or discover membership.

Hosted in collaboration with UKFT Associate Partner Push Group, AI specialists working at the forefront of AI-led marketing and search, the webinar “What does ChatGPT say about your business?” dives into why Generative Engine Optimisation (GEO) is now a key topic for UK fashion and textile businesses.

Customers, buyers, press and partners increasingly use ChatGPT and other AI tools to find brands, suppliers and services across the fashion and textile industry. With over 400 million weekly active users, ChatGPT alone holds 75% of the AI search market, and Gartner predicts traditional search traffic will drop by 25% in 2026. The chances are your business isn’t showing up in these AI-generated answers, but your competitors might be.

Available on demand, this UKFT member-exclusive session introduces Generative Engine Optimisation (GEO), the emerging discipline that helps businesses show up in AI-generated search results. Explore what ChatGPT and other AI tools currently say about your business, and what you can do about it.

The session includes:

• An introduction to Generative Engine Optimisation (GEO)
• The role of AI assistants and large language models in surfacing, prioritising and referencing content
• Key differences between AI-driven search and traditional search optimisation
• Brand presence and content visibility in generative search environments
• How to manage emerging risks around accuracy, trust and reputation

Who is this for?

• Marketing and digital professionals
• Brand founders, directors and senior leadership
• Sustainability and compliance teams
• Sales, commercial and business development teams

About Push

Push is at the forefront in the use of AI in marketing driving rapid growth whilst delivering better return on investment for clients. Push has developed its own AI processes and tools to drive improvement in every aspect of marketing. Push provides training, consultation as well as delivery and ongoing management of marketing campaigns.