UNEP and the UN Climate-Change-convened Fashion Charter have launched the Sustainable Fashion Communication Playbook, a guide for consumer-facing communicators in the global fashion industry to align efforts to sustainability targets. 

It shows how fashion marketers, brand managers, imagemakers, media, influencers and beyond can take action through:

• countering misinformation
• reducing messages perpetuating overconsumption
• redirecting aspiration to more sustainable lifestyles
• empowering consumers to demand greater action from businesses and policymakers

The Playbook invites all fashion communicators to the table, emphasising for the first time in the sector the importance of the role of storytellers as enablers and drivers of systemic change.

VIEW THE SUSTAINABLE FASHION COMMUNICATION PLAYBOOK HERE

UKFT’s Director of Innovation & Sustainability, Jaki Love, sits on the United Nations Economic Commission for Europe’s Traceability for Garment & Footwear Expert Committee.

Find out more about UKFT’s Innovation and Sustainability projects by clicking the link below.

UKFT INNOVATION & SUSTAINABILITY