UKFT’s British Brands campaign showcases UK labels offering everything from size-inclusive lingerie through to sustainable swimwear, premium sleepwear, luxury basics and beyond.

Today’s contemporary UK independent brands are leading the way in terms of local production, gender and size inclusivity, and creative design. The latest collections are designed to fit and flatter a variety of body shapes and sizes, celebrating originality and individuality like never before.

Edge o Beyond

Our showcase includes the emerging designers, cult labels, heritage producers and creative artisans changing the face of the UK industry, which are stocked by retailers and sold around the world.

Irregular Sleep Pattern

There is a strong focus on sustainable materials, reduced environmental footprint and ethical production for lingerie, swim, sleepwear and intimate apparel, with brands looking to innovative, organic and deadstock fabrics and embracing slow fashion trends to create pieces that are designed to last.

Boardies

Find out more

Sign up to the UKFT newsletter here and follow @ukftorg on Instagram to find out more. Look out for the British Brands logo on Instagram to learn more about the UK fashion industry.

The campaign will also cover Menswear, Womenswear, Childrenswear and Accessories over the coming months. Visit ukft.org/fashion for details.

Bloomin’ Sexy

Brands featured include:

Edge o’ Beyond: A female, Black-owned, British luxury label with a distinctive aesthetic, celebrating inclusivity. Read more

Boardies: A lifestyle brand celebrating a world of creativity, travel and good times. Read more

Buttress & Snatch: Works with deadstock, UK made and recycled materials to offer an inclusive, luxurious range of styles, made in Hackney in east London. Read more

Studio Pia: Ethically crafted in the UK & Europe, with a focus on fashion-led, creative design and cruelty-free, organic silk. Read more

Bloomin’ Sexy: Designed with practicality and style in mind, Bloomin’ Sexy shorts have soft Italian satin thigh panels to eliminate chafing in a super sexy way. Read more

Irregular Sleep Pattern: An independent brand of bedding and genderless sleepwear for sartorial extroverts, designed in Glasgow. Read more

Fleur of England: A luxury lingerie and nightwear company, designing and crafting exquisite and luxurious pieces that celebrate the female form in all its diverse beauty in the UK and Europe. Read more

Boujo Hake: Specialising in underwear and luxury basics. Minimal and understated, these precise, sustainable styles are made to last. Read more

Nubian Skin: Offering a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of women of colour. Read more

Arabella London: Combining couture-like craftsmanship and ultra-sophisticated silhouettes to create swimwear that looks endlessly elegant and feels utterly fabulous. Read more

Tallulah Love: The essence of Tallulah Love lingerie is French-inspired opulence of high quality, with luxurious fabrics, sophisticated use of colour and strong detailing, as well as a touch of British quirkiness. Read more

The underargument: A premium lingerie brand advocating the power of individuality by putting empowerment and womxn’s stories at its core. Read more

Yolke: A British sleep and daywear brand for women and children with a DNA in print-led design founded by friends Ella Ringner and Anna Williamson. Read more

Valiant Lingerie: Redefining luxury post-surgery lingerie to help women to feel bold, confident and Valiant again after surgery and beyond. Read more

BLUEBUCK: A brand of sustainable premium men’s underwear, offering eco-conscious underwear, swimwear, socks and T-shirts using GOTS-certified organic cotton or recycled fibres. Read more

Carmen Liu Lingerie: Carmen Liu Lingerie celebrates trans and non-binary people, and the many others who wear the brand. Read more

Hemingsworth: Hemingsworth’s swimwear has been at the forefront of the brand’s rise to prominence. Exclusive fabrics, elegant swimwear and classic British styles are the hallmarks of the collection. Read more

AmaElla: Cambridge-based ethical lingerie brand AmaElla creates GOTS certified organic cotton timeless classics. Read more

Leticia Credidio: Leticia Credidio’s new sleepwear collection is a homage to our beloved oceans and coral reefs, created using sustainable and certified seaweed fabrics. Read more

Derek Rose: A British lifestyle brand specialising in luxury nightwear, loungewear, leisurewear, resortwear and underwear. Read more

Lucy Jones Lingerie: Launched in 2018, Lucy Jones Lingerie ‘Timeless and Forever’ exudes glamour and sophistication and all items are hand made in the UK. Read more

Contour Atelier: A sustainable do-it-yourself lingerie label. Instead of selling ready-made lingerie collections, Contour Atelier believes in bespoke production and encourages women to sew their own. Read more

Phaein: Offering sustainable lingerie in the UK, designing modern, flattering underwear up to sizes 30GG, 32G, 34FF, 36F. Read more

Talia Collins: Former Vogue Paris stylist, Talia Collins, has combined her love of fashion with her concern for the marine environment to offer a refreshing take on luxury beachwear. Read more

Tutti Rouge: One of the UK’s leading fuller bust lingerie brands, designing everyday sexy lingerie from a 30-48 back, D-G cup and XS-6XL brief/body (UK 8-26). Read more

Miss Mandalay: A premium fuller-bust swimwear brand with an inclusive size range, capturing the style of exclusive beach resorts with on-trend swimwear designs. Read more

Jane Woolrich: Established in 1985, Jane Woolrich has been in the forefront of UK Couture Lingerie and Nightwear designers with her own special handwriting of Femininity and Romance. Read more

Marsylka: A family-run business established in 1936, Marsylka produces Ladies Nightwear and Underwear under the Marlon and Indigo Sky brands, made in its owned factories in Sri Lanka. Read more

Riz Boardshorts: Offering inspired shorts for surfing and swimming in luscious prints and colours – digitally printed in England and made in small batches in Portugal. Read more

Something Wicked: Something Wicked is patriotic and proud, kinky and conscientious, and fully immersed in the Made in Britain movement. Read more

Syzd Swimwear: Placing fashion, luxury, and sustainability at the heart of its brand, Syzd Swimwear offers fuller bust women the choice of a swimsuit for both a body and a cup size. Read more

Ms A London: Focused on comfort and wear-ability, as well as aesthetics, all styles are fitted and developed with a Transfeminine body in mind. Read more

IHUOMA: A new luxury lingerie and loungewear label that celebrates the beauty of the modern Black Woman. Read more

Valerie Lane: A sustainable lingerie brand creating handmade pieces using upcycled fabrics sourced within the UK. Read more

UKFT’S BRITISH BRANDS CAMPAIGN