UKFT members LR.D and Petit Pli have been selected to feature in a new pop-up fashion and wellness store at 88 Regent Street by Westminster City Council, The Crown Estate and New West End Company.

The brands heard about the initiative from UKFT and decided to apply to the project, which showcases labels founded in the local area that champion sustainability. From now until October 27, each of the six selected brands has been given a dedicated space within the store called The Regent Street Edit which they have customised to communicate the authenticity of their products and the story behind them.

Petit Pli, founded in 2017 by aeronautical engineer, Ryan Mario Yasin, invents and applies groundbreaking material technologies that solve problems for individuals, businesses and the planet across the textiles value chain. It all started with Ryan’s nephew. Shortly after Vigo was born Ryan gifted him clothes, but by the time they arrived they were already too small. Inspired by his background in deployable satellite technology, Ryan created a garment that would grow with his nephew, reducing water and carbon footprints, and the need to keep buying new clothes. Soon after, Petit Pli was born and Clothes That Grow went on to win multiple awards.

“In the wake of Covid-19, retail has been forced to innovate through digital offerings and collaborations, and increasingly, sustainability is also top of mind,” said Ryan Mario Yasin. “Every second, an entire truck’s worth of clothes is burned or buried in a rubbish dump, and at Petit Pli we are urgently working to help solve the crisis of waste and responsible consumption in fashion. We are honoured to have been selected by The Crown Estate and Westminster to pop up at 88 Regent Street over September and October and we look forward to engaging with many passers-by, discussing novel methods of sustainability and responsible consumption.”

Launched for Summer 2021 by Sydney-born and London-based designer, Lily Rose Dambelli set up LR.D to inspire a different relationship between women and their wardrobes. LR.D is driven first and foremost by the commitment to ethical, sustainable and fully traceable fabrics creating a conscious curation of timeless, versatile styles designed for all occasions. Manufactured in London, every piece has been thoughtfully considered and fabrics selected based on their sustainable credentials. The first collection, ‘Keeping in Good Company’ celebrates the art and versatility of everyday dressing with clever designs seen across dresses and trousers creating ‘two-in-one’ styles for an effortless wardrobe.

“I am thrilled to be part of the Regent Street Edit pop-up, my first retail space since launching my label in Summer 2021,” said Lily Rose Dambelli. “The prime position retail space offers a brilliant platform to showcase my first collection alongside five other incredible sustainable brands. Thank you to the Crown Estate, Westminster Council and NWEC for the opportunity to be part of the initiative and utilising spaces for new brands.”

The six featured brands are LR.D,  Petit Pli, Buttress & Snatch, Saywood, Lab Tonica and 4649.REC.

READ MORE ABOUT THE REGENT STREET POP-UP HERE

Petit Pli and LR.D are UKFT members. Interested in UKFT membership? Find out more here.