Adam Mansell, CEO of UK Fashion & Textile Association, has been appointed to the new Creative Industries Trade and Investment Board, which will aim to increase creative industries’ exports by 50% by 2023.

The board has been created to help the UK’s £92bn creative industries seize international trading opportunities and target inward investment from abroad.

Creative Industries Minister Margot James has confirmed an additional cash boost of £1m to promote the ‘best of British’ creativity overseas, taking the total to £5m.

The new industry-led initiative, agreed in the Creative Industries Sector Deal, part of the Government’s modern Industrial Strategy, aims to stimulate trade in one of the UK’s most exciting sectors and continue a great British success story.

The chair of the new board is Annette King, chief executive of advertising agency Publicis Groupe UK. It includes representatives from across the creative industries sector, which spans film, TV, publishing, music, games, animation, architecture, advertising, craft, design and fashion.

Mansell joins British Fashion Council CEO Caroline Rush, Design Business Association CEO Deborah Dawton, Royal Institute of British Architects CEO Alan Vallance and British Film Institute CEO Amanda Nevill to champion the UK creative industries overseas.

King said: “Creativity is the UK’s calling card to the world; our reputation for ideas, flair, talent and imagination sitting alongside our rich cultural heritage and cutting-edge creative companies.

“I’m honoured to have been asked by Tim to take the position of Chair on the CITIB and look forward to working with the talented and committed board members from across the sector to meet this target.”

Mansell added: “UK fashion and textiles are revered the world over and it is great to be part of this initiative to spread the message further than ever before.”

UKFT is already the biggest provider of the Department of International Trade’s Tradeshow Access Programme (TAP), which provides grants for companies to take their collections to key international shows. Mansell said the new board will allow UKFT to extend its export support for fashion and textiles companies even further.

The new board was a landmark part of the Industry Strategy Sector Deal agreed between government and industry under the leadership of the Creative Industries Council. The Creative Industries was one of the early sectors to strike a sector deal.

It will develop and oversee delivery of an export strategy and explore, support and advise on high-value opportunities for Inward Investment and Foreign Direct Investment.