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Member Spotlight: ZOUMA ethically made running essentials

24/05/2021

Offering something different for the UK running market, ZOUMA designs bold, ethical essentials made to last. Created for the eco-conscious runner, the high-performance singlets across the Duo Motion, Volt and Faze collections are all made from 100% recycled material and feature powerful colours and patterns – a step away from the usual dark or plain colourways currently on the market.

ZOUMA

In addition to the tops, runners can treat themselves to a range of caps, socks and even a microfibre wash bag designed to catch microfibres from clothes in the washing machine, preventing them from polluting the oceans and wildlife.

ZOUMA

Born out of one runner’s frustration at the lack of style choice and sustainable brands in the industry, ZOUMA aims to revolutionise the sustainable running market with sportswear specifically tailored to runners’ needs – providing peak performance, incredible style, and maximum comfort. The combination of striking design, high-performance functionality, and reasonable price-point makes this launch a game-changer for the UK running scene.

“With ZOUMA, we’re trying to do something different. There aren’t many wholly sustainable and ethical sportswear brands explicitly designed with runners in mind in the UK. Even fewer are willing to think outside the box and go bold with visuals, fit, and function. We’ve had great fun creating the launch collection, and we’re excited for what’s to come later in the year” – Wilson Lou, ZOUMA Founder

ZOUMA

While most brands create sportswear from polyester, ZOUMA’s running kits are made from recycled materials. By collecting plastic bottles from the ocean, the process sees these plastics crushed, melted, and turned into fabric. This process uses 70% less energy and produces 54% fewer carbon emissions than traditional sportswear manufacturing. ZOUMA’s recycled polyester fabrics are Global Recycled Standard (GRS) certified.

The brand also supports ethical labour practices. The clothing is produced in Portugal and WRAP (Worldwide Responsible Accredited Production) certified factories in China. This means they only use factories that pay their workers fair wages and offer safe working environments.

To ensure sustainability from start to finish of an item’s journey, ZOUMA has teamed up with Ecologi to plant a tree for every product they sell.

ZOUMA aims to unite people together from all walks of life, no matter gender, sexuality, age, or race. Building a tight-knit international community that can inspire future generations to come is our way of giving back.

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ZOUMA is a UKFT member.  Interested in becoming a UKFT member? Find out more about membership here.