UKFT member Töastie was founded by Kirstie Duke and Lucinda Waite, who met at university and found they shared a mutual love of the great outdoors. Together, they set out to bring stylish, high-quality children’s outerwear to the market, while also ensuring it was affordable, lightweight and cosy (not to mention sustainable) – hence the brand’s name.

The brand offers outerwear “for the tiny explorer”, specialising in responsibly-sourced down puffer jackets and soft shell waterproof coats.

Their range is technically designed to keep children with curious minds cosy and warm so they can free their adventurous spirit without being weighed down by uncomfortable, bulky outerwear. The founders describe the brand as “functional, fashionable and comfortable clothing for children”.

Töastie’s EcoReversible Cloud Puffers use Sorona eco-down fill (a 60% natural, renewable corn fibre) fused with recycled polyester. “On average, each of our raincoats is made out of seven plastic bottles and each of our dungarees is made out of six,” explains co-founder Kirstie Duke in an interview with Selfridges.

The brand has been selected to be part of Selfridges’ ‘Bright New Things’ initiative for 2020 in the new Planet Earth section. Read more here.

“Selfridges Project Earth is one of the most inspiring initiatives to come from an industry titan of late and the significance of this new ambition cannot be underestimated. To be recognised among brands that put sustainability at the heart of everything they do is incredibly humbling – we are honoured to be part of it,” says Kirstie. “By creating sustainable outerwear, we aim to combine business with a passion for nature to fulfil our duty in protecting the environment for generations of children to come.”

Töastie has also recently been approved by Positive Luxury to carry the Butterfly Mark as recognition for reaching high degrees of sustainability across the brand. Read more here.

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Töastie is a UKFT member. Interested in joining UKFT? Find out more about membership here.