Member Spotlight: StoneWolf, British fitness apparel brand
14/02/2022
Tom Dodds founded StoneWolf in 2020, with the vision and goal to create a brand that people trust.
Based near Loughborough, all StoneWolf garments are designed in the East Midlands, with the athlete in mind whether in a rigorous workout or chilling on a rest day. The ultra-durable sportswear is designed to be extremely comfortable, with just a little bit of given to enable unimpeded movement in every activity.
Having been a competitive sportsman in several different sports – hockey, cricket, swimming, functional fitness – a serious injury in late 2020 led to a change in Tom’s outlook and goals. From being bed bound for several months, he found himself living in the same t-shirts, shorts, and hoodies that he had worn during these sports.This led to an idea, noting down the different materials and how these things felt when worn for extensive periods of time, what worked, and what can be improved.
From this, StoneWolf was born. The name, derived from the physical strength of the stone, and the mental strength of the wolf. Even in the face of adversity, StoneWolf athletes are unrelenting and unwavering, and do not give up on the pursuit of their goals.
2022
There are exciting launches for StoneWolf fitness in Summer 2022. StoneWolf will be launching men’s shorts and women’s which were inspired on my own extensive research into what athletes across multiple sports desire in these garments.
StoneWolf is a UKFT member.
Interested in UKFT membership? Find out more here.