Joe Browns is a British lifestyle brand that champions individuality. Since 1998, they have been designing distinctive clothing, accessories and homeware full of character – combining vibrant prints, bold colours, and a passion for adventure. The Joe Browns brand is all about standing out, feeling good, and embracing the extraordinary in everyday life.

Never content to stand still, Joe Browns has recently introduced an extended size range, new stores and transseasonal collections. Discover more below.

Extended sizes
In January 2026, Joe Browns expanded their womenswear range up to a size 24 and introduced an additional 3XL option within menswear, opening the world of Joe Browns to a wider audience. This enabled the company to share the joy of the brand with more customers, allowing even more people to discover personality-filled clothing that helps them feel confident, expressive and remarkable.

New store – the first in the South of England!
After popular demand and customers increasingly keen for a store in the south of England, Joe Browns opened its 5th store on the 21 March. Located in Cirencester, in the heart of the idyllic Cotswolds. The Cirencester store joins the four existing stores; Meadowhall Sheffield, York Designer Outlet, Bowness-on-Windermere and Leeds White Rose.

Launch of SS26 mid-season
As March drew to a close, and the weather teased us with signs of Spring, Joe Browns unveiled its SS26 mid-season collection, delivering a fresh injection of personality across both womenswear and menswear, leaning further into its signature feel-good style.

The latest drop introduces new transitional pieces designed to carry customers from early spring into warmer summer days. In womenswear, the collection features an uplifting mix of floaty dresses, lightweight layering pieces, and statement tops and skirts, all brought to life through vibrant prints, intricate embroidery, textured fabrics and a beautiful colour palette.

On the menswear side, Joe Browns continues to refine its remarkable offering with printed shirts, soft tailoring, and easy-wear separates that emphasise laid-back confidence. Washed finishes, bold patterns, and subtle vintage influences run throughout, giving classic shapes a distinctive twist.

Across both ranges, attention to detail remains central, with considered trims, unique details and quality craftsmanship reinforcing the brand’s commitment to originality. The SS26 mid-season launch reflects Joe Browns’ ongoing mission to inspire customers to express themselves and embrace a more adventurous approach to everyday style.

VISIT THE JOE BROWNS WEBSITE

Why Joe Browns joined UKFT:

“We have joined UKFT in recognition of the significant and ongoing changes within the industry, particularly in relation to compliance, legislation, and sustainability requirements. In this increasingly complex landscape, it is challenging for brands to remain fully informed and up to date without the foundational guidance and support that UKFT is uniquely equipped to provide.”

Joe Browns is a UKFT member. Not yet a member? Find out more here.