Member spotlight: Dubs raises funds to build a circular future for kids’ footwear
29/07/2025
UKFT member Dubs, the award-winning kids’ footwear brand, opens its first round of investment raise to support its vision for a circular future for kids’ footwear. It is now looking for the right partner to help scale and disrupt. Scroll down to read more
Dubs, the award-winning kids’ footwear brand tackling waste, fit, and fast fashion, has officially opened its first funding round. After bootstrapping through founder equity and grants, Dubs is now raising £100,000 (EIS-eligible) to scale its next phase of growth.
Built for growing feet and conscious parents, Dubs combines sustainable design with smart technology; including AI-powered foot sizing and a resale platform that keeps shoes in use longer. The brand has already proven demand through its direct-to-consumer channel, a high-LTV customer base, and growing interest from retailers.
“We’re reimagining how kids’ shoes should work, not just how they’re made, but how they fit, grow, and live on. Now we’re looking for the right partners to help us scale a model that builds in seasonal subscription, resale, and circularity – something better for parents, kids, and the planet”
says founder Stuart Davis
Discover Dubs online:
Dubs on becoming a UKFT member:
“Dubs joined UKFT to connect with like-minded industry leaders, gain access to valuable resources, and support our mission of driving innovation and sustainability in the kids’ footwear sector. As we grow, UKFT provides the perfect platform to network, learn, and advocate for positive change within the industry.”
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