Cornish fashion brand Celtic & Co. has partnered with second hand clothing website, Thrift+, as part of a move to save as many quality clothes as possible from landfill.

Founded in 1990, UKFT member Celtic & Co. has been a pioneer of circular fashion from the very beginning, using only natural materials which are renewable and biodegradable to make its clothes. Its new partnership with Thrift+ strengthens the brand’s commitment to circular fashion by facilitating the recycling of its customer’s unwanted clothing.

Celtic & Co. managing director, James Williams, said: “We are thrilled to be joining Thrift+. It’s a great initiative which encourages people to refresh their wardrobes in a sustainable way, giving their clothes a new lease of life, while earning rewards and getting the chance to support a chosen charity.

“All our customers have to do to get involved is add a Thrift+ Bag to their order with us, fill it with their unwanted clothes, and post the bag back to Thrift+ for free. With every sale, they will earn credits which can be donated to charity, spent on second-hand clothes, or redeemed on vouchers to spend at Celtic & Co.”

Celtic & Co.’s partnership with Thrift+ is just one way it is helping to minimise the fashion industry’s impact on the environment.

James said: “Our collections are full of timeless styles which are designed to last a lifetime. Everything, from our yarn to our buttons and labels, is chosen to have as little impact on the planet as possible. Not only does this help minimise pollution, it also makes our products safe for those who are allergic to synthetic fibres.

“We also handcraft our iconic sheepskin footwear in our own factory in Newquay, Cornwall, using sheepskin from British sheep which keeps production miles to a minimum. These skins would otherwise be considered waste and farmers would have to pay for their disposal, so it’s great to be able to support British farmers within the process.

“We create all of our products to the highest standards, but well-loved clothes can show signs of wear, which is why we offer a repair and resole service for our sheepskin boots to reduce waste and extend their life instead of buying new.”

Thrift+ Bags will cost 10p online, with the full cost going directly to Celtic & Co.’s chosen charity, Little Harbour Hospice. Bags will also be available for customers to pick up from Celtic & Co.’s new shop at Indian Queens when it opens at the end of May.

READ MORE ABOUT CELTIC & CO’S SUSTAINABILITY INITIATIVES

Celtic & Co is a UKFT member. Interested in UKFT membership? Find out more here.