Royal visit to Edge o’ Beyond’s Welsh lingerie atelier
16/09/2025
Luxury lingerie brand Edge o’ Beyond proudly welcomed Her Royal Highness The Princess Royal, as President of the UK Fashion and Textile Association (UKFT) , to its South Wales atelier on 11 September to mark the brand’s 11th anniversary, and to celebrate its commitment to reviving garment manufacturing in the UK.
The Princess Royal, who has served as President of UKFT for more than 40 years, toured the atelier and met the Edge o’ Beyond team, observing the cutting, sewing, and product development processes that underpin the brand’s distinctive jewellery-adorned lingerie.
Her Royal Highness asked the team questions, with the staff delighted with The Princess’s engagement, the EOB team were moved by Her Royal Highness’s genuine interest and knowledge of British manufacturing.
The visit concluded in the factory cafeteria, where Her Royal Highness unveiled a commemorative plaque and was presented with flowers by Edge o’ Beyond founder Naomi De Haan’s two eldest sons.
Edge o’ Beyond Founder and Creative Director Naomi De Haan said: “It was an immense honour to welcome Her Royal Highness to our atelier. Her deep understanding of the fashion and textile industry and her genuine curiosity were inspiring for our whole team. This visit is recognition of the exceptional skills of our technicians, and a celebration of keeping British lingerie craftsmanship alive.”
The Royal Visit forms part of UKFT’s mission to support the sustainable growth of the UK fashion and textile industry.
FIND OUT ABOUT MORE ROYAL VISITS
Edge o’ Beyond is a UKFT member. To find out more about UKFT membership, click here.
Edge o’ Beyond is a London-based luxury lingerie brand founded in 2014 by designer Naomi De Haan. De Haan is a proud champion of ethical, UK-based production. Edge o’ Beyond now employs a team of highly-skilled machinists, cutters, product developers, pickers and packers, and customer service staff, all working at the atelier in New Tredegar, Caerphilly. This set-up is unfortunately rare in the industry now, with UK garment manufacturing in steep decline.
For Edge o’ Beyond, this model means that the team is able to collaborate seamlessly and continuously refine samples until the fit is flawless for all sizes, from AA and XS to H and XXXL.
Wales has a key but often overlooked place in lingerie history. For decades world-class lingerie, including the legendary Wonderbra, was made in the Valleys before the industry was largely moved offshore. Edge o’ Beyond’s atelier itself was once the home of lingerie production for iconic brands Gossard and Agent Provocateur.
Edge o’ Beyond is dedicated to reviving this tradition, and ensuring that these exceptional skills remain rooted in the area.