Donate surplus stock to the Pop-Up Crisis / Crisis at Christmas initiative: Winter 2025
19/11/2025
UKFT invites member companies to donate surplus stock, samples, end-of-line pieces or unwanted fabric to this year’s Pop-Up Crisis shop in support of Crisis at Christmas 2025.
What is Pop-Up Crisis?
Pop-Up Crisis is a collaborative initiative where luxury fashion, lifestyle brands and entrepreneurs come together to support Crisis, the UK homelessness charity. All proceeds from the pop-up store go directly to Crisis, helping to finance vital services for people.
The initiative has raised over £650,000 since it was launched and its most recent event supported more than 6,000 people.
Some of the companies which have already confirmed their participation this year include Bennett Winch, Crockett & Jones, Chrysalis Clothing, Dugdale Brothers, Dunhill, Grenson, Hilditch & Key, Knatchbull, Manolo Blahnik, Richard Anderson, Richard James, Scabal, Stephen Jones Millinery, Tod’s , Truefitt & Hill, Turnbull & Asser and Wales Bonner.
Why support this year’s campaign?
- All profits benefit Crisis: 100% of proceeds from donated items go to Crisis to fund their year-round and Christmas services.
- Growing impact: The Pop-Up Crisis event has become a key date in Crisis’s retail fundraising calendar.
- High-profile support: The campaign is backed by well-known figures and brands (including designers, tailors and public personalities) helping to raise awareness and draw high-value donations.
- Meaningful contribution: Donations of fabric, samples, or even seconds can be transformed into a resource that directly helps people experiencing homelessness.
How to donate stock in 2025
UKFT members interested in contributing can send
- Year-round donations via the Crisis Warehouse
FAO: Ross Dutton
Crisis Warehouse, Unit 4 SEGRO Park
160 Bidder Street, London E16 4ES
Hours: Mon–Fri, 9:00–17:00
Email: suzanne.hill@crisis.org.uk and ross.dutton@crisis.org.uk
Please clearly mark deliveries “Pop-Up Crisis” and include your brand/name and a packing list.
- From October (Pop-Up preparation)
Attention Paula Floyd
Crisis, Unit 4 SEGRO Park
160 Bidder Street, London E16 4ES
Between 9:00 am and 4:00 pm on Monday to Friday
Please Email: paula.floyd@crisis.org.uk before sending the stock
Telephone 07761151137
For larger amounts, Crisis may be able to arrange collection – email to enquire.
- From the 3 December 2025 (To the Shop)
Attention Anda Rowland
Crisis, First Floor
18-19 Savile Row, London W1S 3PW
Between 10am and 5pm on Monday to Friday
Please Email: team@popupcrisis.com before sending the stock
Telephone 07834773757
For larger amounts, Crisis may be able to arrange collection – email to enquire.
You can also
- Volunteer: The pop-up also relies on volunteers for running the store, sorting donations, event set-up, and more. Contact joseph.walsh@crisis.org.uk
- Spread the word: Follow and tag @popupcrisis on Instagram. Share updates with your community to help the campaign reach more people.
The impact your donation could make
By contributing surplus stock, companies not only free up space, but also channel their excess inventory into social good. The funds raised support Crisis’s Crisis at Christmas work, including:
- Providing safe accommodation (such as hotel rooms) for individuals who would otherwise be sleeping rough.
- Running day centres with health, wellbeing and advice services (GP, ear, eye care, housing advice) during the Christmas period.
- Strengthening Crisis’s year-round programmes, helping people move on from homelessness.