The UK Fashion & Textile Association (UKFT) will accompany a group of 43 UK menswear brands at the Italian trade show Pitti Uomo from 13-16 January 2026 with support from the Department for Business & Trade (DBT).

Pitti Immagine Uomo is renowned globally for being one of the largest platforms for men’s clothing, footwear and accessory collections. The show is an important date in the global fashion calendar for menswear buyers and the UK menswear industry. It celebrates men’s fashion and sartorial excellence twice a year at the Fortezza da Basso in Florence.

DISCOVER THE BRITISH BRANDS AT PITTI UOMO JANUARY 2026

This season, 43 menswear brands will showcase their collections of clothing, footwear and accessories at Pitti Uomo. These ranges are eclectic, elegant and disruptive. They shine a light on UK menswear fashion’s unique blend of tradition, quality and craftsmanship – also highlighted in UKFT’s short film ‘UK Fashion & Textiles: It’s what we’re made of’ (Watch now).

UKFT invites buyers, press and champions of British fashion to connect with iconic and contemporary UK menswear brands and emerging talent showing in Florence. Most companies that exhibited last year are set to attend the January 2026 edition of the show, including Babette Wasserman, Baracuta, Barbour, Carl Friedrik, Charles Tyrwhitt, Cheaney, Crockett & Jones, Croots England, Douglas Hayward, Edward Green, Elizabeth Parker, Elliker, Fox Umbrellas, Hardy & Parsons, Harris Wharf London, Invertère, Jamieson’s of Shetland, John Smedley, Kangol, Leathersmith of London, Loake, Mou, Sanders, Tateossian London and Walker Slater.

New and returning exhibitors this season include: Cathcart London, Oscar Deen, Lynne Coleman and Purple Mountain Observatory.

One of the newcomers is Lynne Coleman, a Glaswegian living in Guernsey, who founded L Y N N E to bring Britain’s most iconic knitwear traditions together under a single label, working with artisans across the UK to realise this vision in 2024. Drawing on maritime heritage and island craft, the brand produces the first 100% Scottish cashmere Fair Isle and Guernsey knits, rooted in garments historically made by women for sailors and coastal workers and traded internationally by passing ships. The daughter of a merchant seaman, Lynne’s lifelong connection to sailing and British textiles began in Shetland during the 1999 Tall Ship Race with Ocean Youth Trust Scotland, a charity she continues to support. With over two decades in the British textile industry, including her role as Brand Guardian of DC Dalgliesh and authorship of four acclaimed fashion books, she is recognised as a leading authority on Scottish textiles and British fashion, with a long career spanning print, broadcast and industry leadership.

Their respective stand numbers at Pitti Uomo are available in the full UK exhibitor list.

DISCOVER THE BRITISH BRANDS AT PITTI UOMO JANUARY 2026

Paul Alger, UKFT’s Director of International Business, said: “We are pleased to present a diverse line-up of 43 menswear and accessories brands at Pitti Uomo. The UK companies exhibiting this January reflect the strength and depth of British menswear, combining heritage influences, sartorial excellence, streetwear prowess and the UK’s distinctive creativity and irreverence. Florence continues to attract these brands because of its global reach, drawing buyers from Japan, the US, Asia and across the EU.”

UKFT’s activity at Pitti Uomo is supported by the Department for Business & Trade (DBT). This is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below to find out more:

UKFT DISCOVER BRITISH BRANDS