For UK menswear brands, Pitti Uomo is a strategic platform to showcase their latest collections and expand internationally. From long-standing Northampton shoemakers to luxury accessories specialists and innovative emerging designer labels, UK exhibitors head to Florence with purpose: to strengthen relationships, open new markets and align with global retailers which value craftsmanship, quality, and considered design.

Here’s how and why these brands are choosing to exhibit at Pitti this season (17-20 June 2025) – and where they’re focused next.

Tateossian

Celebrating 35 years of design innovation, Tateossian’s presence at Pitti is firmly part of a wider international strategy. While consolidating its position in core markets, the brand is also targeting expansion into high-potential territories, most notably India and Saudi Arabia, where appreciation for luxury design is on the rise. A recent launch with Automobili Lamborghini reflects Tateossian’s ambition to blend engineering excellence with artisanal skill, with retail placements already secured in the Middle East through Ounass and Salam stores. The upcoming launches at Isetan, Ginza Mitsukoshi and Vulcanize mark a decisive move into the style-forward Japanese market, positioning Tateossian for broader growth across Asia.

Sanders

Sanders reports significant growth across Europe this season, with demand for quality footwear showing no sign of slowing. At Pitti, the brand aims to consolidate this success while nurturing long-standing customer relationships and exploring new retail and brand partnerships. Its focus is on building a consistent global presence without compromising consistent service and product excellence.

Loungers

With momentum growing across Europe and interest building from buyers in Japan and the US, footwear brand Loungers sees Pitti Uomo as a platform to deepen conversations and secure new stockists. Following strong interest from key boutiques in Switzerland, Belgium and Japan, the company has also secured its first US partner and is actively seeking retail collaborations in Germany, Austria and France; markets that value understated design, flexibility, and quality production.

Lock & Co. Hatters

Lock & Co. Hatters approaches this season at Pitti with a focused intent to re-engage the Japanese and South Korean markets; regions with a well-documented appreciation for detail, narrative and technical excellence. For this brand, the event is both a reconnection and research trip: a chance to evaluate market changes, assess the best business models for local growth and meet potential partners who understand the value of slow-made, enduring accessories.

Fox Umbrellas

With a global customer base built over decades, Fox Umbrellas has one of the longest-standing export stories among UK brands. Japan has been a consistent and important partner since 1924, aside from a brief pause during and after WWII, and remains a critical market today. Attending Pitti Uomo reinforces Fox Umbrellas’ commitment to maintaining heritage connections while continuing to serve established and emerging customers around the world.

Cheaney

For footwear brand Cheaney, Pitti Uomo is an opportunity to engage with an international community that recognises and values traditional British shoemaking. Fresh from the opening of its flagship store on New Bond Street, the brand is using its presence at the event to build its wholesale business and deepen relationships with partners who share its values: authenticity, comfort and enduring style. With a strong domestic identity and the ‘Made in England’ label at its core, Cheaney sees Pitti as the natural place to grow its international footprint among discerning stockists and like-minded retailers.

The UK Fashion & Textile Association (UKFT) will accompany a group of almost 40 UK menswear brands at the Italian trade show Pitti Uomo from 17 to 20 June 2025 with support from the Department for Business & Trade (DBT).

The UK exhibitors at Pitti Uomo June 2025

UKFT’s activity at Pitti Uomo is supported by the Department for Business & Trade (DBT). This is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below to find out more:

UKFT DISCOVER BRITISH BRANDS