The UK Fashion & Textile Association (UKFT) will accompany a group of almost 40 UK menswear brands at the Italian trade show Pitti Uomo from 17 to 20 June 2025 with support from the Department for Business & Trade (DBT).

The UK exhibitors at Pitti Uomo June 2025

Pitti Immagine Uomo is renowned globally for being one of the largest platforms for men’s clothing, footwear and accessory collections. The show is an important date in the global fashion calendar for menswear buyers and the UK menswear industry. It celebrates men’s fashion and sartorial excellence twice a year at the Fortezza da Basso in Florence.

This season, almost 40 menswear brands will showcase their collections of clothing, footwear and accessories at Pitti Uomo. These ranges are eclectic, elegant and disruptive. They shine a light on UK menswear fashion’s unique blend of tradition, quality and craftsmanship – also highlighted in UKFT’s short film ‘UK Fashion & Textiles: It’s what we’re made of’ (Watch now).

UKFT invites buyers, press and champions of British fashion to connect with this exciting line-up of menswear brands showcasing the diversity, craftsmanship and innovation of UK design in Florence. The exhibitor list includes heritage names such as Baracuta, Barbour, Crockett & Jones, Edward Green, Invertere, John Smedley, Joseph Cheaney & Sons, Loake, Lock & Co. Hatters and Mackintosh, all recognised for their longstanding commitment to quality manufacturing.

Emerging and contemporary labels like Beorma, Elliker, Minnessak, Loungers and Oscar Deen will present fresh perspectives rooted in British identity. Performance and technical wear will be represented by brands including Berghaus and Superdry, while Carl Friedrik, Croots England, Failsworth Hats, Fox Umbrellas and Hardy & Parsons highlight the UK’s strength in luxury accessories.

Adding to the breadth of the presentation, names such as Babette Wasserman London, Charles Tyrwhitt, Douglas Hayward, Elizabeth Parker, Equipment de Vie, Frescobol Carioca, Harris Wharf London, Jamieson’s of Shetland, Kangol, Orlebar Brown, Sanders, Silpa, Weekend Offender and Tateossian London, demonstrate the sector’s depth across tailoring, knitwear, footwear, resortwear and jewellery.

Together, this cohort reflects the strength and global appeal of UK menswear, spanning traditional craftsmanship, contemporary design and lifestyle innovation.

Their respective stand numbers at Pitti Uomo are available in the full UK exhibitor list: (click here).

Kassim Ramji, HM Consul General and Country Director for the Department for Business and Trade (DBT), has agreed to visit the show, accompanied by Charles McCall, Head of Retail and Consumer Goods Policy and Trade at DBT. UKFT looks forward to welcoming them to the show and showing them a proactive group of British menswear exporters.

Paul Alger, UKFT’s Director of International Business, said: “We’re proud to present such a dynamic cross-section of British menswear at this season’s Pitti Uomo,” said Paul Alger, UKFT’s Director of International Business. “From heritage craftsmanship to forward-thinking design, these brands represent the breadth and resilience of the UK’s menswear industry. Their presence in Italy highlights not only the quality and creativity of British fashion but also its relevance in global markets..”

UKFT’s activity at Pitti Uomo is supported by the Department for Business & Trade (DBT). This is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below to find out more:

UKFT DISCOVER BRITISH BRANDS