UKFT is accompanying a group of almost 50 British brands in June 2024 at Pitti Uomo. British heritage and craftsmanship will be a major focus this season amongst the British exhibitors.  

View the full list of British brands at Pitti Uomo: June 2024

To find out more about UKFT’s activity at international trade shows, visit www.ukft.org/ukftglobalbrands 

The UK Fashion & Textile Association (UKFT) has announced that it will accompany 50 UK brands to the June 2024 edition of Pitti Uomo in Florence (Italy), where the UK expects to be the third largest international group after the host country. Renowned globally for being the largest menswear show of its kind, Pitti Uomo celebrates sartorial excellence, craftsmanship and heritage fashion. The show is a key platform for the UK menswear industry and British manufacturing heritage is at the heart of many brands exhibiting in Florence. Ahead of the show, UKFT is launching a film to unveil the essence of British menswear and the wider UK fashion and textile industry.   

‘UK Fashion & Textiles: It’s what we’re made of’ tells the story of great British style underpinned by tradition, quality and craftsmanship. The short film will be played on the UKFT stand at the event. It brings to life the innovation, responsibility and ethical practices that lie at the heart of our ethos. It weaves a narrative of sustainable fashion that stands the test of time from the sartorial elegance of Savile Row – the home of the suit – to up and coming contemporary menswear.  

Johnstons of Elgin

At Pitti Uomo this season, UKFT invites buyers, press and supporters to embrace the iconic and contemporary, celebrate emerging talents and those championing slow fashion, blending Savile Row tailoring with street style influences, subcultures and a rebellious spirit. The UK’s collections are eclectic, elegant, disruptive and eccentric – a manifestation of avant-garde individualism.  

Leathersmith of London

Most companies which showed in January will return in June, including: Baracuta, Barbour, Ben Sherman, Carl Friedrik, Charles Tyrwhitt, Christys’ Hats, Failsworth Hats, Fox Umbrellas, Harris Wharf London, Invertère, Jamiesons of Shetland, John Smedley, Johnstons of Elgin, Leathersmith of London, Lyle & Scott, Only the Blind, Sunspel, Tateossian and Walker Slater. 

Eight footwear brands will be part of the group, including Baudoin & Lange, Edward Green, Cheaney, Crockett & Jones, Loake, Loungers, Sanders, Tricker’s. 

New UK exhibitors joining Pitti Uomo this season include Love Brand & Co, Berghaus, Nick Hart and House of Sunny. Returning after showing for the first time in January are Alan Scott, Minnesak and Pampeano. 

Pampeano

These companies are looking forward to presenting their collections to Pitti Uomo’s international buyers from across the EU, the USA, Canada, Japan, Korea and the rest of the world.   

Iconic UK designer Paul Smith is returning to Pitti Uomo after 31 years to present the latest SS25 collection during a special event set for the opening day on June 11, 2024.

Since the company’s beginnings in 1970, Paul Smith has been synonymous with the suit. Helping to reinvigorate men’s tailoring, Sir Paul Smith was part of a new wave of designers who took a playful approach to the well-established tenets of formal clothing, creating something unprecedented while paying respect to the past.  

‘’I am very excited to be opening Pitti Uomo with the debut of my SS25 men’s collection on Tuesday 11 June,” said Paul Smith. “I was the first guest designer invited to show at Pitti back in 1993 and I think that it’s a wonderful moment that highlights some of the best menswear around in a very real way. I am looking forward to presenting my collection in a more personal setting, the return to Florence feels like just the right thing to do.”  

‘’Paul Smith is a visionary designer, a creative with endless curiosity, an inexhaustible enthusiast, a gentleman of natural elegance, an ambassador of British creativity, a fashion lover, and a biker,” Raffaello Napoleone, CEO at Pitti Immagine. “And for us – for me personally and for Pitti Immagine – he is a great friend. The connection between Sir Paul Smith and Pitti has led us to create many memorable events over these thirty years: we are honoured that another stage of this incredible race will take place in Florence at the next Pitti.”

UKFT is looking forward to meeting buyers and press wishing to connect with UK exhibitors and businesses on its industry stand in Salone M, on the lower floor of the central pavilion.   

Paul Alger MBE, Director of International Business at UKFT, said:“UKFT is proud to bring a strong and diverse group of British menswear and accessories to Pitti Uomo to launch the international menswear collections for SS25.”

UKFT is accompanying a group of almost 50 British brands in June 2024 at Pitti Uomo. Find out more at…

UKFT GLOBAL BRANDS