Discover British Childrenswear brands at Pitti Bimbo and Playtime in January 2024
16/01/2024
A creative group of British childrenswear brands will showcase their latest collections at Pitti Bimbo in Florence (17-19 January 2024) and Playtime in Paris (27-29 January 2024). Scroll down to find out more.
January 2024 has featured a wide range of international tradeshows, with Pitti Uomo closely followed by Pitti Bimbo at the Fortezza da Basso in Florence, and Playtime Paris taking place shortly after Paris Men’s Fashion Week. 14 British childrenswear brands will exhibit at Pitti Bimbo from 17 to 19 January 2024, while 18 British childrenswear brands will showcase their latest collections at Playtime Paris from 27 to 29 January 2024.
Loud
Pitti Immagine Bimbo (9-12 January)
Pitti Bimbo celebrates children’s fashion twice a year at the Fortezza da Basso in Florence, Italy. From 17 to 19 January 2024, it will present AW24/25 childrenswear collections as well as new lifestyle trends for kids. Agostino Poletto, Pitti Immagine’s General Manager, said:
“In the space of just a few years, the kidswear market has been revolutionized by new lifestyles, different consumer trends and rapid social changes. We at Pitti carefully observe all these indicators in order to be able to propose a fair that is not only commercial, but also the birthplace of ideas and strategies for the business of tomorrow.”
This season, a creative group of 14 British childrenswear brands will showcase their AW24/25 collections at the show, including:
Angel’s Face (Padiglione Centrale / Piano Terra / B/11), Beau Kid (Padiglione Centrale / Piano Terra / B/17), Belle Enfant (Padiglione Cavaniglia / A/12), Blade and Rose (Padiglione Cavaniglia / G/3), Cute Cute (Padiglione Centrale / Piano Terra/ I/15), GH Hurt & So (Padiglione Centrale / Piano Terra / J/14), Middle Daughter (Padiglione Cavaniglia / E/4), Mimi and Lula (Padiglione Cavaniglia / B/5), Mini La Mode (Padiglione Cavaniglia / E/4), Miss Nella (Padiglione Cavaniglia / I/1), Mou (Padiglione delle Ghiaia / 7), Raspberry Plum (Padiglione Cavaniglia / A/1), Sophia Webster (Padiglione Cavaniglia / A/11) and Wittypoint (Padiglione Cavaniglia / N/3).
Images (left to right): Belle Enfant; Angel’s Face; GH Hurt & Son; Mimi & Lula; Mini la Mode; The Middle Daughter; Cute Cute; Blade & Rose.
News from British exhibitors
Angel’s Face and Belle Enfant will present timeless and elegant children’s clothing at Pitti Bimbo. “The brand encapsulates the spirit of elegance, playfulness, and individuality in its collections,” said girls’ fashion brand Angel’s Face. Babywear brand Belle Enfant’s vision is “one that celebrated natural materials and exquisite craftsmanship while elevating the everyday”.
Meanwhile, luxury knitwear lace manufacturer GH Hurt & Son will showcase 100% cashmere and 100% merino wool shawls for babies: “Since 1912, G.H.Hurt & Son have been manufacturing exquisite knitted lace knitted pieces, from their original Shawl Factory in Nottingham, UK.”
Blade & Rose, Mimi & Lula and Mini la Mode will introduce colourful designs with fun prints and detailing, bringing to life endearing characters. “The new Autumn/Winter range transports us to the farm and land of make-believe with exquisitely designed characters brought to life on the classic leggings and tops with the trademark colour and vibrancy of all their collections,” said babies and children’s clothing brand Blade & Rose.
Luxury children’s pyjama brand Mini la Mode’s designs feature Peter Rabbit: “Designed in the UK and produced in Peru, their talented artisan embroiderers bring to life classic smocking and endearing characters, including their popular Peter Rabbit Collection.”
Accessory brand Mimi and Lula’s new collection is inspired by Spring, featuring flower hair clips and bumblebee clutch bags: “At Mimi & Lula, we love creating and reinventing and, with spring just round the corner, there’s no better time to venture out and get inspired!”
Playtime Paris (27-29 January 2024)
Playtime Paris presents a curated selection of childrenswear and lifestyle collections from international designers and brands twice a year at the Parc Floral in Paris, France. This season, the show will take place from 27 to 29 January 2024. Its range includes clothing for babies, kids and teens, lifestyle products and parenthood labels to cater for the whole family. The show also features trend spaces, creative spaces showcasing the work of talented illustrators and artists, as well as a combination of in-person and digital experiences.
18 British Childrenswear brands will exhibit at Playtime Paris in January 2024, including:
Binibamba, BonnieMob (H03), Caramel (N05), Claude & Co (I04), Clueden Children Jewellery (B06), Lion & Me London (I28), Loud (G01), Mabli Knits (J11), Main Story (M11), Max & Molly (Singular *1), Pip and Henry (#8), Smalls Merino (H05), Studio Koter (F02), Toastie Kids (F15), Tiba + Marl (D10), Tidy Tot (A12), Wynken (L08 – M07), Zig+Star (P15)
Images (left to right): Pip & Henry; Binibamba; Loud; Claude & Co; Smalls Merino; Tiba + Marl.
News from British exhibitors
Sustainability is an important focus for many brands exhibiting this season at Playtime, such as sheepskin and merino wool specialist Binibamba: “We produce ethically using only 100% natural, sustainable, biodegradable, or certified recycled materials. Designed with longevity and sustainability in mind, our products are multi-use – made to be loved on loop – then handed down. We value slow fashion that sticks around & respects the Earth.”
Children’s footwear brand Pip and Henry has reinforced its commitment to sustainability, offering footwear made from sustainable materials such as recycled cork: “All shoes can be recycled when outgrown, and are designed with the help of podiatrists to ensure correct foot growth and bone development.” Footwear brand ZIG + STAR combines design and sustainability: “Designed with a Paediatric Podiatrist, they not only look good but are great for children’s developing feet, and made using ethically sourced materials such as gold certified leather and natural rubber, selected for both durability and biodegradability.”
Merino wool clothing brand Smalls Merino, who gained product certification from Wool Mark last year, explained: “Smalls are fully traceable, certified by ZQ who helped create RWS (responsible wool standard). Many of our farms in New Zealand provide regenerative wool to some of the leading brands in the world.”
B Corp certified brand TÖASTIE will introduce its AW24 collection ‘Wïld Alchemy’: “Paying homage to the mystery of our mercurial universe, from the resplendent shade cast by the light of the moon to the power that sits within the smallest bud. As always, our sustainable collection focuses on detail, from comfort and durability of the product to gentle, naive prints that draw us back to nature.”
Playtime Paris will also feature minimalist childrenswear brand Loud’s AW24 collection ‘The garden of lost secrets’: “LOUD reflects an amalgamation of British creativity and Italian contemporary, minimal design.”
Unisex baby and toddler clothing brand Claude & Co will present unisex designs: “We focus on a predominantly neutral colour palette but push the boundaries with unexpected unisex colour and long-lasting great organic and sustainably sourced fabric.” Meanwhile, changing bags and accessories brand Tiba + Marl will showcase designs engineered for parenthood: “The collection offers gender neutral styling that merges form and function. From hospital bags, buggy organisers to baby changing backpacks, we are unrivalled in our understanding of what parents need.”
Find out more about UKFT’s international tradeshow activity via the link below: