The Department for International Trade (DIT) is inviting UK-based companies to register their interest to submit exhibits as part of the UK Pavilion at Expo 2020 Dubai.

The exhibition will cover the UK’s history, key influencers, how we collaborate with other nations, and the future innovations in areas such as AI, Space, Robotics, education and R&D, telling the story of the UK from 1851 through to 2050. It will feature the UK’s world-class products and services, such as UK fashion and textiles, which will be viewed by the general public at the event, as well as global business leaders, senior government officials, celebrities and VIPs.

Expo 2020 Dubai will be held for 173 days, seven days a week, featuring 192 country pavilions and 60 live shows daily. It will be the first World Expo ever hosted in the Middle East, Africa and South Asia (MEASA) region. Expo 2020 is expected to attract 25 million visits, with 70% of visitors projected to come from outside the UAE.

Find out more about the UK Pavilion here.

Specific exhibition requirements

The exhibition will sit in a number of vitrines which are display cabinets at hip height. Visitors are looking through glass into the vitrines as they walk up and down the maze.

DIT is looking for contributions in the following formats that align with its themes:

• Case study and imagery
• Video content
• Audio recordings
• AR asset
• Physical asset (maximum size allowed is 2m (length) x0.8m (width) x1m (drop)

Please take into account regional requirements as well. The exhibition will be outside with warm temperatures (up to 50ºC) and the exhibition will be in English and Arabic.

If you are interested in this opportunity, DIT would like to find out a bit more about what your company has to offer. Deadline for initial interest is 20 November 2019.

DIT is looking for the following information in the expression of interest form:

• Company information
• Which part of the exhibition
• Outline of the asset being offered and story to accompany it.
• Size of asset (file size, physical size etc)
• Any copyright, logistics and insurance information (we ask for any physical assets to be insured by the company)
• If providing a temporary exhibition idea please provide install and decommissioning times.
• Contact details to follow up
• How we will use your contributions

The UK at Expo team within DIT will review the contributions at its industry Content Board for the project. The team will also look at opportunities to showcase shortlisted exhibition content in our wider communications and events programme.

Register your interest