The UK Fashion and Textile Association (UKFT) has confirmed 120 UK brands are showing at Paris Men’s Fashion, Pre-collections and Swim Week from 25 June to 2 July 2025.

UKFT’s Discover British Brands in Paris map features 120 UK brands across three tradeshows, 27 multibrand showrooms, and 7 designers showing independently. It also highlights 4 designers included in the official Paris Fashion Week catwalk schedule. The map is promoted in partnership with UKFT’s Paris Fashion Week media partner, Modem and is available to view on the link below:

Map: Discover British Brands in Paris (June 2025)

Following on from a successful Pitti Uomo in Florence, there is a compelling menswear story this season in Paris with 18 UK companies at Welcome Edition Showroom including Barbour, Far Afield, Fred Perry, Grenson, Kestin, Nigel Cabourn, Peregrine, Sanders, Service Works and Wax London. MAN Paris this season includes 3 UK brands: Equipement de Vie, George Cox and Minnessak. DMSR feature 4 UK brands including Le Kilt and Sage Nation, whilst Good People Showroom have 4 brands including Oliver Spencer and Origin Knitwear. Break.fast are showing 5 British brands this including JordanLuca, Lueder and Masha Popova. At 505 Showroom Power Goods, Service Works and Universal Works will be showing.

This season sees a new Paul Smith Foundation showroom featuring 2 UK designers Laura Pitharas and Paolo Carzana, as part of Sir Paul’s ongoing commitment to supporting new British and international designer talent.

LondonSHOWrooms, organised by the British Fashion Council returns to Paris with 6 UK designer designers: Clothsurgeon, Johanna Parv, Karoline Vitto, Labrum London, Nichlas Daley and Tolu Coker.

Paris Fashion Week’s multibrand showrooms feature a strong and impressive array of men’s and pre-collections this season as companies opt for an earlier selling timetable to reach buyers with OTB. Polly King Showroom has 8 UK brands including Clarks Originals, De La Vali, Duke and Dexter, Smythson and Solace London. Rainbowwave is supporting 4 UK brands including Arch4, Rupert Sanderson and Sunray. Awaykinhas no less than 11 UK brands representing &Daughter, Cawley, La Fetiche and StoryMFG. Prestigious Italian showroom 247 features Mackintosh and Rokh. Emma Jones Showroom features 4 UK brands including Leem and Never Fully Dressed, and UKFT member Au Concours will be making their début at Tora Tora Showroom alongside Lisa King and Pantler’s Rations. At the Jewellery Showroom the brandlist includes Césart, Sandraalexandra and Shyla. TomorrowLtd are returning in two locations this season with A Cold Wall, Charles Jeffery Loverboy and Martine Rose.

UK-organised swimshow Splash!Paris is returning to Paris this season at Avenue Gabriel with a selection of UK swim brands including Heidi Klein, Juliet Dunn and Moeva, whilst sister company Claret Showroom will show the resort and cruise collections of 4 UK favourites including Desmond & Dempsey and Queens of Archive at the Salle Érard.

UKFT’s map also makes it easier than ever before for buyers to find independent UK companies showing around Paris in the location of their choice. This season the map includes 7 British brands showing independently including Begg Scotland, Johnstons of Elgin, IA London and Rixo while regulars to Paris may also visit Margaret Howell’s retail store at Place de la Madeleine.

Finally, this season sees 4 designers from the UK on the official catwalk with Wales Bonner, Feng Cheng Wang, Craig Green and Kiko Kostadinov.

Map: Discover British Brands in Paris (June 2025)

Paul Alger MBE, international business director at UKFT said: “The June/July men’s, pre- and swim fashion week is an increasingly important part of the international fashion calendar as menswear, womenswear and swimwear buyers from around the world flock to Paris to buy. UKFT is pleased to be supporting this significant group of world-class design talents from the UK in Paris.”

UKFT’s activity at Paris Fashion Week is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below to find out more:

UKFT DISCOVER BRITISH BRANDS