Home / Naomi De Haan

UKFT Rise Ambassador - Naomi De Haan

Edge O' Beyond

Edge O’ Beyond (EOB) was established in 2014 by Naomi De Haan who had a desire to create a collection that is both unique and empowering, while never compromising on comfort, quality or fit. Naomi has a degree in French and Economics and prior to launching her own brand, she worked in the music industry in Paris for a year. Following this, she also worked in photography for a film company and as a researcher for a French documentary. 

Naomi says that these experiences have helped her to develop Edge O’ Beyond, with Parisian influences seen throughout the beautiful architecture and gold details of the pieces.

Edge O’ Beyond offers an ever-growing range of sizes and fits, AA-H cups and XS-XXL, across their lingerie, swim, bridal, jewellery and nightwear collections, as well as having mastectomy and nursing ranges to help every woman shine. Today, the brand is renowned for its beautiful designs, exquisite cuts and an impeccable attention to detail, as well as being the first and only lingerie brand to incorporate gold-plated jewellery attachments in the designs.

Designed in London and created in the brand’s own production house in Wales, Edge o’ Beyond is extremely proud to support the UK’s manufacturing industry.

Sustainability is at the heart of the brand’s ethos, from the ethically-minded suppliers who provide the finest, locally-sourced fabrics with minimal carbon footprint through socially responsible production, to the packaging which is reusable or recyclable.

The EOB motto is “it’s what’s underneath that counts” and their goal is to end the days of mediocre underpinnings for all women.