UK luxury brands are invited to join a UK Luxury Brands and Lifestyle Trade Mission to Vietnam, taking place from 27–28 November 2025, organised by the Department for Business and Trade (DBT) in Vietnam, in collaboration with UKFT.

With robust economic growth, a fast-expanding high-net-worth population, and a growing appetite for premium products and experiences, Vietnam’s evolving luxury sector presents a compelling opportunity for UK brands. British brands already enjoy strong recognition in the market, particularly those with heritage or a quintessentially British identity. Building on this foundation, there is significant potential for both established and emerging UK luxury brands to expand their presence and engage Vietnam’s sophisticated consumer base.

This curated mission combines commerce and culture, offering in-market business meetings and an exclusive showcase to celebrate British luxury and support greater market access for UK luxury and artisan-led brands in Vietnam.

High level objectives:

• Showcase UK luxury brands to a qualified audience of Vietnamese stakeholders.
• Facilitate targeted B2B business matching meetings to explore go-to-market opportunities.
• Strengthen UK commercial presence in the premium lifestyle segment in Vietnam.
• Celebrate the growing trade and cultural ties through an exclusive networking gala

Participating UK brands will engage in two core programme components:

• Trade Promotion Programme: Underpinned by a focused communications campaign and direct engagement with potential distributors and franchise partners from Vietnam, and potentially Cambodia, including:
• Market briefings and presentations by industry experts on in-market trends, consumer behaviour, marketing, and go-to-market strategies.
• A guided retail landscape tour of Ho Chi Minh City
• A tailored B2B meeting programme.
• Exclusive Networking Event: A high-profile evening gathering for distributors, media, and high-net-worth individuals (HNWIs), featuring curated brand showcases and opportunities to build valuable connections.

Criteria for expressions of interest:

DBT Vietnam welcomes Expressions of Interest from UK luxury and high-end brands in the following categories:

• Fashion
• Fashion Accessories
• Jewellery & Watches
• Leather Goods
• Luxury Lifestyle

Participation Details

• Participants are expected to actively engage in all programme activities and professionally represent their brand.
• DBT Vietnam will coordinate the mission programme. Delegates are responsible for their own travel, accommodation, and subsistence costs.
• Participation fee: Free of charge.

While modest in market size, Vietnam holds strategic importance within Southeast Asia’s luxury landscape. This mission is particularly suited to experienced brands and exporters seeking market entry or expansion.

Contact

For expressions of interest or further information, please contact: Nguyen.Thu@fcdo.gov.uk