UK fashion and lifestyle brands will once again have a strong presence in Paris this January, with more than 160 British brands exhibiting across the city during Paris Men’s and Women’s Pre-Collections FW26/27, taking place from 17 – 28 January 2026.

map: Discover British brands in Paris January 2026

Spanning menswear, womenswear, accessories, footwear, jewellery, lingerie and childrenswear, UK brands will be showcased across over 35 showrooms, trade fairs and presentation spaces, including MAN/WOMAN Paris, Welcome Edition Paris, Who’s Next, Bijorhca, Neonyt, Tranoï, Première Classe and Playtime Paris, as well as a wide network of independent and agency-led showrooms.

The British presence reflects the breadth and depth of the UK fashion sector, from heritage brands and established global names to emerging designers and specialist manufacturers. Buyers and press will find UK collections located throughout Paris, from the Marais and Tuileries to Porte de Versailles and beyond.

Highlights this season include more than 20 UK brands at Welcome Edition Paris in its new location, a strong showing across menswear and unisex showrooms, and continued growth in accessories, jewellery and lifestyle categories. British brands are also represented across specialist sectors including sustainable fashion, contemporary tailoring, footwear and performance-led design.

The UK Fashion & Textile Association (UKFT) has once again compiled its Paris map to support buyers, agents and media in navigating UK brand locations across the city. The map brings together all confirmed UK participants in one clear overview, reinforcing the collective visibility of British fashion during the Paris pre-collection calendar.

Paris Men’s & Women’s Pre-Collections AW26/27 run alongside selected invitation-only fashion shows and presentations, with several UK designers featured on the official Paris schedule.

MAP: Discover British brands in Paris January 2026

UKFT’s work in Paris is supported by the Department for Business and Trade (DBT), enabling it to coordinate and promote the strength of British creativity and design as part of its “UKFT Discover British Brands and Textiles” campaign.

Follow UKFT on Instagram @ukftorg and visit Discover British Brands campaign to find out more about the British brands showing in Paris.

*images are from the January 2025 edition of Paris Fashion Week.