London-based womenswear brand KUOYU unveils its Pre-Fall collection, featuring timeless designs crafted from European luxury deadstock fabrics. Each piece is made in London with a focus on sustainability and modern elegance. Scroll down to find out more.

KUOYU is an independent label creating sustainable and ethically produced smart-casual attire. Every garment is designed and developed in its London studio and made locally, supporting fair labour practices while ensuring high standards of craftsmanship.

Sustainability is central to the brand’s approach. “We carefully source environmentally conscious materials, with a particular emphasis on reusing European luxury deadstock fabrics,” said KUOYU’s founder. “This not only reduces waste but also allows us to transform premium textiles into versatile, contemporary designs.”

In line with its commitment to responsibility and innovation, KUOYU has replaced traditional care labels with QR codes. “It’s a small change that makes a real difference,” the brand explained. “It reduces unnecessary waste and gives our customers greater transparency and traceability, with all garment information available at a scan.”

The Pre-Fall collection introduces new colourways of KUOYU’s signature styles, combining contemporary elegance with wearability.

“Our vision is to create clothing that lasts — pieces that transcend trends, celebrate craftsmanship and empower women to embrace style with confidence.”

Looking ahead, KUOYU is seeking to expand its presence within the UK and international fashion markets, building collaborations with retailers, stylists and creatives who share its values of sustainability and craftsmanship.

‘‘We are eager to connect with kindred individuals, retailers and collaborators who share our passion for conscious design and ethical fashion. By joining UKFT, we hope to engage with the wider fashion and textile network, explore meaningful collaborations and contribute to shaping a more sustainable future for the industry.’’

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