The new loom will allow the firm to craft intricate designs with precision and finesse to fulfil bespoke orders for both retail and wholesale clients.
Alongside traditional machinery, it enhances Yorkshire-based Joshua Ellis’s production capabilities and broadens its design horizons.
Managing Director, Oliver Platts, said:
“We are thrilled to introduce this advanced machinery into our production process. It not only upholds our reputation for excellence but also positions us for remarkable growth in an increasingly competitive market. Over the past couple of years, we have witnessed a surge in demand for bespoke jacquard work, and this investment ensures that we can not only compete with our rivals but also surpass our customers’ expectations in terms of design.”
Designer, Penny Lovatt, added:
“Investing in this new loom is an extraordinary decision for the company. As a designer, the new loom opens up a world of creative possibilities, allowing me to experiment with designs that were previously unattainable on our older Dobby loom. Expect to see more stunning and experimental designs in our future collections.”
The new loom was made possible thanks to investment by Joshua Ellis’s parent company SIL Group.
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