Member spotlight: Irregular Sleep Pattern brings gardening-inspired designs to V&A Dundee
19/05/2025
UKFT member Irregular Sleep Pattern has launched an exclusive collaboration with V&A Dundee to celebrate the museum’s new exhibition, Garden Futures: Designing with Nature, which opened on 17 May 2025.
Scroll down to read more about Irregular Sleep Pattern and their recent creative projects.
Founded in 2020, by Jolene Crawford and Mil Stricevic, UKFT member Irregular Sleep Pattern is an independent Glasgow-based brand creating bedding and sleepwear designed at the intersection of art and utility.
Known for their playful graphics, sustainability led-approach and unique way of storytelling through print, the design duo has unveiled Dreamstalk, a vivid garden inspired motif that reflects their signature blend of creativity and environmental consciousness.
The Dreamstalk features across a curated range of products, including garden aprons, robes, T-shirts, notebooks and chocolate bars. The design intertwines symbols of gardening tools and communicates a powerful message about sustainability, gratitude and the relationship with the natural world.
Mil Stricevic, Irregular Sleep Pattern Creative Director says:
”The Dreamstalk design is inspired by the fragile nature of the relationship between humans and the natural world: The pattern combines symbols of familiar and lost gardening tools, produce and participants and considers how we can garden with gratitude, respect and love.”
“Our prints also feature a simple, infinitely repeated message which seems as timely now as ever: you reap what you sow. It’s optimistic – an appeal to people to do the right thing, joyfully.”
To mark the launch, Jolene and Mil joined V&A Dundee staff and volunteers for a community planting day as part of a wider garden refresh around the iconic waterfront museum. The redesign introduced hundreds of new plants and coincided with the Royal Horticultural Society (RHS) National Gardening Week.
Erin Thompson, Retail Manager at V&A Dundee, said:
“This is a really special collaboration, and we’re thrilled with the designs that Mil and Jolene have created for us. Their sustainability credentials, their unique, colourful, garden-inspired graphics and their ‘irregular’ way of doing things means they’re a perfect fit for a partnership with V&A Dundee.”
Discover Irregular Sleep Pattern online: