Home / News / Instrmnt Applied Design at Project Tokyo

Instrmnt Applied Design at Project Tokyo


Instrmnt Applied Design (I–AD) is a Glasgow-based, multi-disciplinary design studio founded by product designer Pete Sunderland and graphic designer Ross Baynham.

Instrmnt Applied Design

The brand’s focus lies in creating industrial goods with an emphasis on quality, simplicity and attainability. Instrmnt’s work has been recognised by and exhibited at the V&A, London Design Festival, Paris & New York Fashion Week & as part of Scotland’s Year of Innovation, Architecture and Design.

The studio was launched in 2014 with one product: Instrmnt 01, a minimalist steel watch taking inspiration from the industrial design of the mid-20th century.

Instrmnt Applied Design

The DIY layout of Instrmnt 01 – unassembled with tools provided for customers to build their own watch – earned I–AD acclaim from the likes of The New York Times, Dezeen, Wallpaper, High Snobiety, and The Guardian amongst others.

Instrmnt Applied Design

Beyond Glasgow, you will find I–AD goods at fashion and design-conscious retailers across the world, in cities such as London, Antwerp, Tokyo and Toronto. Instrmnt’s network of stockists includes End Clothing, C’H’C’M’, Need Supply and Neighbour.

Follow Instrmnt on Instagram www.instagram.com/instrmntlimited/

Visit the Instrmnt website www.instrmnt.co.uk


Read more on the Contemporary Scottish lifestyle showcase at Project Tokyo