UKFT is launching a new sustainability communications review service in response to growing member demand and increasing regulatory focus on green claims.

This service provides members with the opportunity to submit website copy, sustainability reports, marketing materials and product pages for review by the UKFT Sustainability Team. The audit is designed to help businesses identify sustainability claims that may be unclear, unsubstantiated or potentially misleading, while providing practical recommendations to improve accuracy, credibility and compliance.

Each review assesses claims against current green claims guidance and emerging regulatory expectations, helping businesses strengthen both internal understanding and external communications.

What the review includes

Each claim is assessed using the following structure:

• Claim – What is currently being stated
• Risk Assessment – Why the claim could present greenwashing risk (Low / Medium / High)
• Why It Matters – Relevant regulatory, reputational or compliance considerations
• Recommended Action – Practical steps to strengthen or substantiate the claim
• Suggested Rewording – Example alternative wording where appropriate

The review also includes:

• An overall assessment
• Common themes identified across communications
• Key recommendations and next steps
• Signposting to useful guidance, training and supporting resources

What the members say

“Thank you so much for your report. It was incredibly thorough and genuinely one of the most useful pieces of feedback we have received. Your point about the risk being in how things are communicated rather than what we are doing gave me a very clear direction to work with. I used your report as a framework to review the new site’s claims myself. It made a huge difference having your audit as a reference point and I don’t think I would have known where to start without it.”

“Just wanted to say thanks for your input during Monday’s session — your tips on sustainability claims were really helpful.”

“It’s invaluable to get your input on our website copy and how we can strengthen what we already have and put evidence behind what we’re saying.”

“Thank you so much, this is so interesting and valuable.”

What’s included within membership?

As part of UKFT membership, members can request:

• One review of a sustainability-related website page or published document
• One product page review where sustainability claims or messaging are referenced

For businesses requiring a more in-depth sustainability communications audit, such as full website reviews, sustainability reports or broader marketing content, additional consultancy support is available.

UKFT members receive a 15% discounted consultancy rate for extended green claims review services.

To find out more about the Sustainability Communications & Green Claims Review service, please contact:
sustainability@ukft.org

Not yet a member? Find out more about UKFT membership here.