From the discerning tastes of high-net-worth individuals to enthusiastic endorsements from celebrities and fashion icons, British menswear brands are sought after all around the world.

Buyers at menswear tradeshow Pitti Uomo in Florence can discover UK brands specialising in everything from bespoke tailoring, luxury footwear, through to swimwear and timeless accessories, celebrated for their craftsmanship, quality and unique blend of heritage and modernity. As these brands expand their international presence and connect with new markets and forward-thinking tastemakers, they reinforce the global appreciation for British luxury and style.

Here’s a look at some of the key markets and influencers that appreciate and promote UK style across the world…

John Smedley: A century of partnership with Japan

John Smedley celebrates a remarkable 110-year relationship with Japan in 2024. Known for their fine knitwear, the brand’s menswear and womenswear lines are staples in Japan, available through standalone stores in cities like Tokyo, Yokohama, and Kyoto. This long-standing partnership highlights the deep appreciation for John Smedley’s quality and style among Japanese consumers.

Elizabeth Parker: Expanding horizons in France and the Middle East

Elizabeth Parker is making strategic moves into the French market, welcomed by a new agent whose expertise is already benefiting the brand. The Middle East also continues to be a growth area, with several new accounts opened recently. Elizabeth Parker’s plain metal and semi-precious stone cufflinks enjoy consistent success across all markets, thanks to their versatility and timeless appeal. The introduction of new packaging, including a navy box aligning with the Pantone Colour of the Year, demonstrates the brand’s commitment to innovation and customer satisfaction.

Walker Slater: Vintage inspiration in Switzerland, the USA and Scandinavia

Walker Slater’s collections resonate with a global audience, particularly in Switzerland, the USA and Scandinavia. The brand’s collaboration with vintage-inspired stores in these markets and their online presence in Scandinavia highlight their commitment to quality and timeless style. This widespread appeal underscores Walker Slater’s ability to blend classic British tailoring with modern sensibilities.

Only the Blind: To the Middle East and beyond

Only the Blind is expanding its reach with a recent launch at Harvey Nichols in the UK and strong wholesale markets in the Middle East. The brand’s contemporary designs have caught the eye of celebrities like will.i.am, KSI, and Black Sherif, enhancing its profile and appeal among fashion-forward audiences worldwide.

Love Brand & Co: Success in the Bahamas

Love Brand & Co has carved out a niche in the market with its eco-friendly swimwear and commitment to wildlife conservation. The brand’s success spans from the UK to the Bahamas, with a significant milestone being their launch in Pine Cay, Turks & Caicos. Influencers and celebrities such as Richard Gere and Mick Jagger have embraced Love Brand & Co’s unique designs, underscoring the brand’s appeal to style-conscious and environmentally-aware consumers.

Johnstons of Elgin: Building business in the US, Australia, Germany and Switzerland

Johnstons of Elgin sells globally online to over 100 countries and has been building its brand presence globally. The cashmere and wool specialist has seen sales increase internationally particularly from the US, Australia, Germany and Switzerland. The company boasts a growing presence in the US, with trade buyers and consumers drawn to the remarkable heritage and its Scottish origins. These customers have a very high average order value (+33%) and tend to have a higher conversion rate. New key accounts include Le Bon Marché (menswear accessories) and Nordstrom (womenswear, accessories and home).

Minnesak: A new entrant with international appeal

Minnesak, a relatively new player in the market, has quickly garnered attention from stores in Taiwan, Japan, the USA, France, Italy and the UK. Their innovative bags are gaining traction among retailers and customers alike, reflecting the brand’s potential for growth and international success.

Alan Scott: Finding favour in the Middle East, Asia and America

Alan Scott is capturing the hearts of high-net-worth individuals across the Middle East, Asia and America. Known for its custom-made and made-to-measure offerings, the brand has found favour among private clients and elite sportsmen. Celebrities like David Furnish, Nick Sullivan, Benedict Browne, and Paul Croughton have been seen donning Alan Scott’s meticulously crafted pieces. A recent pop-up at Harrods connected the brand with a broader audience, reinforcing its position as a luxury staple. Alan Scott’s designs are increasingly popular with women, showcasing the versatility and broad appeal of their offerings.

Cheaney: Quintessentially British footwear in Japan, Italy and the USA

Cheaney shoes, celebrated for their impeccable craftsmanship and classic British style, are making significant strides in Japan, Italy and the USA, while maintaining steady sales in the UK. Influencer Ali Gordon has become a modern ambassador for the brand, seamlessly integrating Cheaney’s timeless designs into contemporary wardrobes. The enduring appeal of models like Alfred, Jackie and Godfrey highlights the brand’s ability to balance heritage with modernity, making it a favourite among both traditionalists and new-generation fashion enthusiasts.

Babette Wasserman: Cufflinks with a British twist

Babette Wasserman’s exquisite cufflinks, crafted from fine materials such as natural semi-precious stones, rhodium and silver, blend luxury with a touch of British humour. The brand’s stronghold remains in the UK, with Selfridges being a top seller. However, its reach extends to France, Germany and the US. Babette Wasserman’s pieces, known for their ergonomic design and timeless quality, continue to stand the test of time. This success is further highlighted by their recognition as a finalist in The Power List 2024 at The Professional Jeweller Awards.

Crockett & Jones: Mastering the art of Japanese elegance

For Crockett & Jones, Japan stands out as their largest and most sophisticated market. Tailoring specific models and fits to suit Japanese preferences, the brand has cultivated a strong reputation over many years. Loafers, in particular, resonate with Japanese consumers, reflecting their penchant for stylish yet comfortable footwear. This enduring relationship underscores Crockett & Jones’ ability to adapt its British heritage to meet diverse international tastes.

Fox Umbrellas: A heritage of excellence

Since 1868, Fox Umbrellas has been synonymous with British craftsmanship and quality. Renowned for their attention to detail and innovative use of materials, such as the shift from silk to nylon canopies, Fox Umbrellas have graced the hands of English and Japanese royalty, as well as historical figures like JFK. Their umbrellas and walking sticks remain a favourite for film and television productions, showcasing the brand’s enduring appeal and heritage.

Edward Green: Stepping out in Japan

Edward Green’s luxury footwear finds a strong and varied market in Japan, supported by esteemed department stores and exclusive boutiques. Influencers like Shuhei Nishiguchi and Yoshimasa Hoshiba have embraced the brand, further cementing its popularity. Traditionally, Japanese customers favoured formal styles like black oxfords and the iconic hand-sewn Dover. However, there is a growing trend towards more relaxed, unlined styles, indicating a shift in preferences that Edward Green is adeptly meeting.

Loungers: Comfort and style across continents

Loungers’ ACCELERATOR Hybrid Driving Slipper is a best-seller in major cities like London, Madrid, Vienna and New York. Known for its superior craftsmanship and customer service, Loungers appeals to a diverse clientele from finance, law, medicine, retail and entertainment. The upcoming availability on SaksFifthAvenue.com for the Holiday 24/25 season is set to further expand their international presence.

UKFT is accompanying a group of almost 50 British brands in June 2024 at Pitti Uomo.

View the full list of British brands at Pitti Uomo: June 2024

Find out more at…

UKFT GLOBAL BRANDS