France’s Loi Le Meur, adopted in November 2024, marks a significant tightening of the regulatory framework governing short-term furnished rentals, including platforms such as Airbnb.

With key provisions coming into force from January 2025 and further measures being implemented throughout 2025 and into 2026, the law is expected to have a noticeable impact on companies relying on short-term accommodation in France.

The legislation is designed to address housing shortages in major cities by restricting the availability of properties for short-term letting. One of the most immediate effects is the ability for local authorities to reduce the annual rental cap for primary residences from 120 days to as few as 90 days. Municipalities now have broader powers to impose zoning restrictions and quotas, which are likely to limit the number of properties available in central, high-demand locations.

What does this mean for UK fashion and textile businesses?

For UK businesses attending major events such as Paris Fashion Week, this is expected to translate into a reduced supply of short-term rentals, which are sometimes used to show collections. As availability tightens, upward pressure on pricing is likely, alongside increased competition for compliant properties. UKFT also expects hotel rates to increase further.

The law introduces stricter compliance requirements too. All short-term rental properties must be properly registered and new restrictions linked to energy performance ratings mean that certain lower-rated properties can no longer be offered on a short-term basis.

Enhanced safety and regulatory standards further narrow the pool of eligible accommodation. Combined with less favourable tax treatment for landlords, these measures are intended to prompt property owners to exit the short-term rental market altogether, freeing up apartments for people to live in.

What to expect in the next 12 months

Over the next 12 months, businesses can reasonably expect a more constrained and regulated market, especially for apartments being used to show collections. Short-term lets will remain available, but in reduced numbers and with greater variability depending on local rules.

Minimum booking times may change and additional fees may apply. As a result, companies may need to adapt by booking earlier, working with trusted and compliant providers, and considering alternative accommodation options such as aparthotels or traditional hotels.

Companies already having booked are urged to check with their agent that the landlord still intends to make the property available as per the agreement or whether their circumstances have changed.

The Loi Le Meur signals a shift away from the relative flexibility that has characterised the short-term rental market in France over the past decade. Companies should plan ahead and adjust their accommodation strategies accordingly.

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