The second round of the ScaleUP Incubator is open from Asos and Fashion Minority Report (FMR), designed to support and elevate ethnic minority-led brands.

The deadline for applications is 3 April 2025.

Successful applicants will gain exclusive access to mentoring, networking, business masterclasses, and funding opportunities – culminating in an incredible chance to have their collection sold via Asos.

Isabelle Pennington Edmead is one of the finalists from the first round of the programme. She said: “For the collection I’ve worked in collaboration with Fabacus – a London-based technology business [that specialises in standardising licensing product data]. It’s all made in the UK with [UKFT member] Fashion Enter, and I’ve worked with Dayrize to calculate and offset the carbon footprint using Ecologi. Each piece also has a Fabacus digital ID, something that came about after I met founder Andrew Xeni while studying on the MBA30 programme with the Black British Initiative/Stephen Lawrence Foundation at SOAS. Beyond the sustainability side, the designs are super personal – every print and pattern is hand-drawn in my studio in the Northwest of England, inspired by my British-Caribbean heritage.”

She added: “My collection will be available to a broader audience than ever before, bringing my vision of stylish, inclusive, and purpose-driven fashion to a global stage. I cannot wait to share my designs with you and continue making strides towards shaping the future of fashion.”

Find out more and apply

VISIT THE ISABELLE PENNINGTON EDMEAD WEBSITE